B2B marketing strategies korea whatsapp number data are going through significant changes. What may have been the traditional course of action in the 2010s is becoming completely outdated in the 2020s. B2B marketers are turning to B2C tactics and adapting them to suit the B2B realm.
When it comes to email marketing for B2B companies, strategies vary tremendously. Some marketing experts focus on personalization while others rethink their entire approach to content. All these new tactics can be effective only if you keep the potential customer’s goals in mind.
In 2023, B2B marketers are shifting the focus from quantity to quality. With ABM (account-based marketing) under their belts, these experts are rethinking all of their marketing strategies, including email marketing.
Let’s take a closer look at effective B2B email marketing strategies every business should consider this year.
What is B2B Email Marketing?
B2B or Business-to-Business understanding the difference: buyer persona vs. target audience
email marketing is a type of email marketing strategy that involves creating a specific email campaign to achieve B2B marketing goals. Be it generating leads, increasing brand awareness, or retaining clients, a B2B marketing campaign is aimed at businesses rather than individuals.
While B2B marketing strategies are similar to B2C (business to consumer) marketing tactics, many differences exist. Understanding these differences is the key to successful B2B email marketing in 2023 and beyond.
B2C email marketing strategies often focus on an emotional connection with the consumer. Different tactics are used to convince a consumer to make a purchase. A relationship with a B2B client is usually based on logic and mutual benefit.
How Effective is B2B Email Marketing?
While B2B email lack data marketing is different from B2C email marketing, it’s still highly effective. If you choose the right email marketing strategy, you can expect a fairly high return on investment (ROI).
- 77% of B2B companies use email marketing newsletter as a key part of their content marketing plan. (Content Marketing Institute).
- 79% of B2B companies report that email is their most successful channel for distributing content.
- The potential ROI of B2B email marketing is 4400% (Campaign Monitor)
- Segmented B2B email campaigns can generate 760% more revenue than non-segmented campaigns (Campaign Monitor).
- Out of all generations, Millennials spend the most time checking emails (Adobe).
- Email automation campaigns are among the top tactics used by marketers to improve performance (HubSpot).