Ideally, a tiered strategy. Effective loyalty strategies should include larger discounts for older customers or those who make more purchases. Nordstrom, for example, allows its. Effective loyalty strategies credit card holders to earn points three times faster than other consumers.
Provide additional benefits
A customer loyalty program must generate value, which becomes an additional laos email list incentive for consumers to remain loyal to the brand. Amazon Prime, for example, not only offers free shipping but also guarantees shipping on the day of the product’s launch, as well as access to additional services such as Prime Video, Music, and Reading.
Exceeding customer expectations
It’s not enough to satisfy the customer; you have to exceed their expectations and waste your time surprise them by creating a positive shopping experience. Since attracting a new customer can cost up to ten times more than retaining one, giving gifts that create a positive impression and make a difference can be an excellent loyalty strategy. Michael Kors, for example, offers a tiered loyalty program that includes particularly generous surprise gifts and tickets to private events.
Deliver richer experiences by partnering with others
In a world where time is increasingly limited and services are becoming increasingly available, consumers value comprehensive shopping experiences. A good loyalty strategy is to partner with other companies to provide south africa business directory a more comprehensive service, as Europcar has done, offering discounts or special offers with some airlines and hotel chains.
Customer loyalty strategies don’t always have to focus on economic convenience. The number of consumers willing to pay more for products or services that have a positive social or environmental impact is growing. Patagonia, for example, not only makes eco-friendly and socially responsible clothing, but also allocates at least 1% of its sales to environmental campaigns.