Smartphone use in Latin America has experienced unprecedented growth. In Mexico, there are currently 95.9 million users, representing 92% of mobile phone users . According to the GSMA , smartphone adoption in Latin America is estimated to reach 71% by 2020. Therefore, mobile SEO is no longer a differentiator but an indispensable factor .
SEO (Search Engine Optimization) strategies are already widely used in website development, with the goal of achieving good search engine rankings and attracting more visitors. Mobile SEO follows the same logic as traditional SEO, however, user navigation on smartphones is often quite different from that on computers; and this must be taken into account.
The main challenges of mobile SEO strategy
One of the biggest challenges for website developers is providing a good user experience, and this is directly related to loading time. A Google study states that a mobile website takes an average of 15 seconds to load. If you count time with a stopwatch, 20 seconds may seem like an eternity.
If we analyze browsing data, the europe cell phone number list numbers confirm that slow websites don’t have much chance of being accessed. According to a study published by Google itself , 53% of people will abandon a website that takes more than 3 seconds to load . In addition, it has been proven that people who have a negative experience with a mobile website become less likely to purchase. Thus, mobile SEO can be an alternative to reverse this situation; it can be achieved through sitemaps, keywords, links, and other measures described below.
In the post Why a Website Is Slow and Troublesome (and How to Fix It), you can learn some alternatives for perfecting your website’s structure. It even includes tips for speeding up mobile websites.
What is AMP and how can you use it?
Anyone developing websites or SEO strategies for mobile needs to pay attention to AMP, which stands for Accelerated Mobile Pages . AMP is a tool used to load websites faster . In practice, it works like this: configure the pages you want to speed up, and each time a user visits, they’ll be presented with a simplified version that loads faster.
AMP generally brings good results, especially for those already developing a specific mobile SEO strategy. Content websites were this strategy it will be possible to plan develop the first to test this feature. You can view pages with AMP by accessing the Washington Post via mobile devices, for example. Google search results display a lightning bolt symbol on AMP sites.
3 tips to follow when creating a website
The techniques used to optimize responsive sites, which adapt to mobile devices, are called mobile SEO . Since browsing on smartphones and tablets is different from that on computers, some SEO techniques also vary. Therefore, we’ve listed some tips you can follow:
1. Study mobile search
One aspect you should consider when developing a mobile SEO strategy is identifying the search pattern on smartphones , which tends to be different on computers. One reason is the keyboard on these devices, which is much smaller than a computer keyboard. Smartphone searchers tend to search for small keywords. Therefore, it’s worth analyzing your consumer behavior when searching for your target market.
2. Use appropriate typography
When developing a website, it’s important to consider the most appropriate typography for each version. While on computers people tend to sit further away from the screen, on mobile devices things are different since people tend to hold the device closer to their face. Therefore, if the traditional version of a website is 16px, the mobile version may be 12px. However, this isn’t necessarily a rule. Ideally, you should test whether the text is pleasant and easy to read .
3. Remember negative spaces
Your mobile SEO strategy should go egypt data hand in hand with your design. It’s pointless to address all the technical issues if your website is too text-heavy, with no white space. So, remember that you don’t need to fill every space . Having breathing room, or negative space, is important for a pleasant read for users.
Want to learn more about SEO, mobile websites, or AMP? Share your questions with us, and we’ll answer them in a future post.