Outdoor advertising is one of the best options for advertisers who want to maximize their advertising reach. According to statistics, 80% of people pay attention to outdoor advertising every week (according to a Nielsen study). The target outdoor advertising audience can use ad blockers on radio, TV, or social media ads. However, there is no blocking mode for outdoor advertising.
Disadvantages of outdoor advertising (OOH)
As mentioned above, outdoor advertising is not aimed at any specific audience. It is used to gain new customers through circumstance, rather than as a planned marketing strategy. When using internet advertising, we can identify the target audience. A business promotes their product to this target audience, knowing that the potential customer will want the product through prior research.
Outdoor advertising visibility may be affected
Large billboards can be very iran whatsapp number data noticeable. However, bad weather conditions such as fog, heavy rain, etc. can reduce visibility. That is also one of the weaknesses of services.
If an OOH billboard is placed on a highway, thousands of people will drive by it every day, but the advertising will be meaningless if no one driving past the billboard needs your product. Remember, it is important to advertise to the right people.
OOH advertising is highly competitive
Outdoor advertising is blog – a magazine about a healthy lifestyle generally expensive. Typically, only the industry giants can afford the fees. Large companies may sign monthly or even yearly contracts to use specific advertising spots. This means that small businesses face a lot of competition and have to wait a long time for their “turn.”
Information limitations in outdoor advertising services
Due to the limited space, it is not easy to share all the necessary information while using outdoor advertising. Moreover, it is equally difficult to convey the message to the “target audience walking by”. People rarely spend more than a few minutes looking at a billboard. This means that businesses have to.
Make OOH advertising engaging and viral:
Outdoor advertising also egypt data requires careful planning. Here are some tips to keep in mind:
There is no point in using an unattractive outdoor ad. Virality is when your ad is so compelling that people take a picture of it and share it with others. This is the first step to success.Choose your placement based on your budget, audience demographics, and your business’s geographic location. Then, decide on the size and design of your ad.