However, it is a perfect opportunity to provide added value. Transactional Emails are highly anticipated by your contacts, the Open Rate is really high and they are usually read until the end, make the most of this!
To use them as a sales tool, you can add a CTA (Call to Action) and offer articles related to the product they are interested in. Try to keep this type of content from exceeding 20% of the total Transactional Email so as not to lose seriousness or get in the way of your audience.
At the end of the piece you can add contact information and links to . A your busines overseas data ial media profiles. Make your subscribers become followers too so they
A can interact and converse with your brand!
Times have changed, and today consumers need quick answers and solutions . Registering on a site, resetting a password or downloading an invoice are processes that cannot take more than a few seconds. This allows you to provide an immediate response to your users’ requests.
To do this, it is essential that you have a Transactional Email tool that ensures that your emails arrive in real time and automatically . These are emails that contain important or urgent information for your customers, nothing should go wrong.
Another advantage of this type of email is that it
A allows you to securely attach files containing confidential information, such as receipts or credit card statements. Fabulous tools such as Doppler Relay guarantee the security of your shipments by encrypting all communications using the SSL protocol .
Using a Transactional Email tool also allows you to access detailed Reports that will provide you with data on Delivery Rate, Open Rate, Clicks and types of Bounces (if any) for each Email. This is a key factor for you to be able to optimize your strategy.
Much of the power of Transactional Email is due to the personalization and relevance of the content for users. Both factors provide a very high degree of opening .
In addition, it improves your customers’ experience throughout. A the purchasing cycle as it makes them feel singapore data more supported . A and valued, which increases the conversion rate, generating greater loyalty .
Another important point is that you will save time and resources invested similar to categories the option to create collections in customer service , since queries and requests for responses to problems will be greatly reduced.
Ready to explore the world of Transactional Email?
How to incorporate transactional email into your marketing strategy