The results of our interactions with the computer will not be the display of a specific subpage in the domain we are browsing, but rather summaries of a lot of information and ready-made answers to the questions we have asked.
As we observe the development of recommendation algorithms, we can expect that they will also provide answers to questions we did not ask, as well as satisfy our preferences and needs that we may have never explicitly expressed.
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Time for a slightly different browser
Arc Search is the new mobile browser from The Browser Company, recently available for iOS users. At first glance, you can see that it is different from standard browsers, because it also combines search engine functions, and everything is powered by AI. After entering a query and clicking “Browse for Me”, Arc Search will do most of the work for you – it will search the Internet and provide you with the most important information from selected sites in a form that resembles a separate website.
Gaming Marketing Pays Off
Marketers seem to know about the potential of advertising in the gaming environment, but they are still reluctant to use this channel. A recent report with our experts what is content marketing from Dentsu shows that ads broadcast during live broadcasts on gaming platforms such as Twitch have an average brand recall of 57% – much higher than the norm for other channels. Other formats also perform well in terms of visibility and recall, including natural-looking banners that appear in games and rewarded video.
Amazon Prime Video with ads
The days when streaming platforms focused on providing entertainment, uninterrupted by advertisements, for a reasonable subscription data on fee are irrevocably over. Amazon announced the introduction of advertisements to its streaming platform in September. Americans have been watching ads on Amazon Prime Video since January 29.