Production is the heart of a Content Marketing strategy, where all your planning takes shape!
Creating quality content is not an easy task and requires an investment of time, dedication and work. But, by following some recommendations, this process can become much less laborious.
Some of the factors that need to be taken into account are:
Choosing keywords
Keywords are terms or phrases that people use when searching on the Internet. They are the main element when it comes to SEO (Search Engine Optimization), the optimization of your content to appear well positioned in search engines.
The idea is that you discover the keywords relevant estonia phone number list to your business and invest your production in this topic.
But remember: your text is addressed to an audience, not a search engine. Never compromise user experience in favor of Google.
Size and format of content
The size and format of a piece of content should vary from site to site. Ultimately, the most important thing is to deliver value to the reader.
But there are some tips that can help you guide your production, for example: avoid texts that are unnecessarily long and complicated or too short and void of information.
A good size to start with is 500 words, suitable for don’t bombard the user with popups answering your persona’s questions and long enough to be favored by Google, which tends to favor more complete texts.
It’s also important to vary your format to keep your audience engaged. Offer infographics, podcasts , and try out new formats to see what resonates best with your audience.
Videos are a huge trend and they add points in SEO when compared to competitors who don’t offer this type of content on their websites. Bet on them!
Scannability
Working on scannability means formatting your text to make it appealing at first glance.
Before reading a piece of content, everyone “scans” it to see what it is about and whether it is worth reading further. In other words, they scan the text.
Interheadings, images, lists and bold are good resources japan data to increase the scannability o
Ideally, you should wait some time after writing to revise your text, because if you do it right away, some errors that are right under your nose may go unnoticed.
Search Engine Optimization (SEO)
With your quality content ready, it’s not enough to just post it on your blog’s front page. You need to optimize it so that it can be found by your audience.
And that’s where SEO comes in, which is search engine optimization practices and one of the main strategies of the Inbound methodology.
The more relevant the search engines consider your content, the higher its position on the results page. This is essential to reach your persona, since, according to a report by Internet Marketing Ninjas , the first place wins 21% of the clicks!
The same survey says that the second earns 10%, the third only 7% and that number is falling. In other words, if you are not well positioned, it is almost as if you do not exist.