In addition to publicizing the services it offers and its commitment to society, what topics should a brand discuss on its social profiles?
When defining your brand’s conversation topics, keep the following key points in mind:
Make them interesting and add value to your followers.
They must be part of the Brand Identity , always taking into acco whatsapp data unt its basic concepts (history, values, audience and activity).
Make it meaningful for you to measure performance, as you will get reports based on the topics you create. So a good question to ask to identify them could be:
“Am I interested in measuring this topic?”
Make sure they are regularly present in the brand, that is, try to make sure they are topics that you talk about frequently. A topic should be comprehensive enough to warrant at least one post per month.
Specific but not too specific, so that you can group them together. Keep in mind that even more specific topics called “ tags ” can exist within the topics. For example, if you are a travel agency, you could create a topic called “Travel Tips” and within it a tag called “Recommendations” and another “Experiences”.
Flexible and dynamic . A tag can become a topic, while a theme can disappear. You should always be on the lookout and if a tag doesn’t work you can stop talking about it. On the other hand, if you notice that it gives excellent results and generates a lot of interaction you can transform it into an independent topic.
Community and conversation shape your strategy
Analyzing your brand’s conversation will allow you to discover which topics spark the most interest and generate the most engagement in your audience. Follow these steps to achieve this:
1. Review the profile of each network
This way, you will be able to identify what topics the brand has been discussing. Write down possible topics and tags, regardless of whether they are general or very specific, and then you will work on them again.
2. Identify hashtags and keywords . Write down the words that are repeated in several posts and singapore data the hashtags that the brand uses frequently. This will help you categorize and tag posts more quickly later on .
3. Group common topics . Choose from the list of topics w so let’s take a look and compare some of these options hich are the most frequent, which deserve to be measured in depth and which topics can be tags , that is, very specific and less frequent topics, for example: “Mother’s Day”, “Lionel Messi”.
4. Define each topic . As we saw in the definition of the topics, these must be flexible.
Measuring the effectiveness of topics
Not all topics generate the same interaction, some get more likes, comments or shares . Measuring them and providing constant feedback are essential to improve your results.
Programs like TopicFlower offer you reports in which you can view posts, interactions generated, tags created, and traffic from the links you have included in your brand’s publications.
Identifying the conversation topics that generate the most interest in your community will allow you to evaluate the results of your posts and modify them based on the interest of your audience . It is important to record what makes certain posts successful.
What is Benchmarking?
It is a technique that consists of taking the best aspects or practices of other brands as a reference . In TopicFlower you can find out and compare the conversation of any of your competitors just by pasting the URL of their public profile.
By doing this, you will be able to know how your brand is positioned in its field. In addition, comparing brands and analyzing the different metrics of each one, such as Engagement, number of followers, etc., will allow you to identify market leaders and analyze their strategies.