Luciana Bisogni
Luciana Bisogni
Marketing Assistant at FromDoppler. She enjoys traveling and connecting with diverse cultures. In her free time she practices swimming and loves researching Society and Communication.
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How to generate engagement on social networks
Do you want to know which topics attract your audience the most? Follow the advice that expert Sofía Rey revealed at Doppler Academy and increase your Engagement on Social Media.
With the advent of social media, communication has changed forever. The relationship that companies currently have with their customers is built on interactions . It is no longer just about telling them something, but also about listening to them, exchanging information and opinions with them to generate loyalty.
Most brands have social profiles where they post regularly, but in the singapore data face of the current bombardment of digital information, only a small portion of followers actually interact with the posts, commenting and giving their opinions on what they see.
Through the data you can collect from interaction, you what is calendly and what is it used for? will be able to better understand your community and their interests . This is key to making sound strategic decisions, generating valuable content and improving engagement on social networks .
On Social Media, brands share knowledge and tell their followers what they do, generating a reciprocal exchange with them. It is very important to distinguish three fundamental pillars on which brands build their communication strategy: