On Instagram and Facebook you can have thousands of loyal customers, but – even though they follow you and like your posts – they are all scattered. If you want to contact them without seeming intrusive, you have to wait for them to write in one of your posts or send you a DM. And what about loyalty? And where is the personalized and continuous treatment? A viable solution to telemarketing data group your customers and provide them with first-hand information is through WhatsApp. That is why we want to show you how to create a WhatsApp group for sales without falling into clichés and common mistakes.
Having all your clients in a group is like teaching a class in a classroom: you are the teacher and the students are the audience that is willing to listen to you and interact with you. Do you know what to say? You can’t go unnoticed in your group chat! Follow the tips we show you in this article.
Step by step! How to create a WhatsApp group for sales?
Before creating a sales group, it is important to make sure you have WhatsApp Business . A business that uses regular WhatsApp loses a lot of credibility and makes it look unprofessional in the eyes of the customer. You don’t want that, right?
Be careful, having WhatsApp Business does not mean that you can create many groups and include all the contacts you come across. The messaging platform takes great care of people’s data, so if you plan to include them, it is best to consult them privately and offer valuable incentives. Creating a sales group is not the same as creating one for academic or leisure purposes.
But anyway, we will see those things later, top 17 best mortgage lead generation companies in 2024 for now we show you the steps on how to make a WhatsApp group for sales:
- Open the WhatsApp Business app on your smartphone.
- Press the “New Chat” button located in the bottom right corner of the screen.
- Select “New Group”. It should appear first in the list of options.
- Add the contacts you want to include in the group. The maximum number of participants per group is 1024.
- Add people who are genuinely interested in your products or services. Study your contact list carefully before adding them.
- Define a name for the group. If this group has a specific purpose, you can put something like “Flash Deals,” “XXXX Reservations,” or “Wholesale Sales.”
- An important step is to set the group’s privacy settings. Since you’re the main admin, choose the option where contacts can’t send messages, so you can make sure they don’t change the group’s image or name. Only you will have control.
- Press “Create” and that’s it, you will now have a new WhatsApp group in your inbox.
5 tips to increase sales in WhatsApp groups
Do you know what a daily challenge is? Getting leads to become real customers and adding you as a contact in their phone book. If you achieve this, you are undoubtedly crediting yourself with an important victory, but it does not mean that all the work is done.
When a customer has you on their WhatsApp, you are becoming one of their favorite options. You must capitalize on that trust with valuable tactics that help you sell more. In this case, we show you some tips that will help you sell more in WhatsApp groups:
Segment your customers
If you have a business that sells various items or services, you can consider creating several WhatsApp groups and adding contacts based on their preferences and ages.
In the hypothetical case that you sell perfumes, create specific groups with potential clients in which you have defined your audience, such as: “Sophisticated fragrances for men” or “Distinctive perfumes for the modern woman.”
Give your customers a voice: promote interaction
Sometimes you can change the privacy of the group and allow all your contacts to answer questions or give their opinion about your brand. Create interactive trivia, leave WhatsApp polls or ask questions that allow them to win prizes (a 5% or 10% discount on a particular product, a special coupon, the possibility of participating in a raffle, etc.).
Beyond knowing how to create a WhatsApp group for sales , the idea is that you can lead your customers towards loyalty.
Stop sales ads! Post valuable content
Customers get tired of reading the same thing over and over again! Remember this: having a WhatsApp sales group doesn’t mean you only use it for selling. Choose to use your group to share valuable content.
You can share recipes, tutorials on how to use your products, tips to extend their shelf life, relevant information about the niche you are in, and more.
Send offers, promotions and more
The customers in your WhatsApp group deserve special treatment. Honor their commitment to your brand and offer unique promotions to your WhatsApp contacts from time to time.
Send discounted items around the group and offer coupons for future purchases. You may also want to consider running contests exclusively for group members, so they feel more motivated to be part of your community.
As an additional tip, try to accompany your promotions with high-resolution photos. Remember that a picture is worth a thousand words.
Share the group link on WhatsApp and other social networks
The more customers join your groups, the more likely you are to make sales. So, create a group link and share it with your contacts, even making it public on external channels like Instagram or Facebook.
You can create posts in which you talk about the advantages of belonging to your WhatsApp groups – mentioning exclusive contests, promotions, etc. – and close with a call to action (CTA) inviting people to join.
How to create a WhatsApp group for sales without failing. Avoid these mistakes!
- Ask permission: Don’t add people to groups without asking them first. It’s in poor taste and can leave a negative impression of your business.
- Avoid Spam: Don’t send so many consecutive messages in groups, you can end up boring your audience.
- Zero misleading advertising: Be transparent with everything you send through the sales group. Don’t fall for misleading offers to try to sell more, in the end you will end up losing customers.
- Don’t send too many files: There are customers who don’t have an Internet connection or simply don’t want to download so many photos and videos on their smartphone. Limit your uploads; don’t overdo it.
Set up chatbots, connect more agents to your WhatsApp and increase sales: Whaticket makes it possible
While WhatsApp Business has great features egypt data like WhatsApp groups, broadcast lists, and product catalogs, you can elevate its efficiency level by integrating a CRM like Whaticket.
With Whaticket you can configure chatbots to respond 24/7 to your customers – including those who belong to your WhatsApp groups –, connect up to ten agents to the same number and have a centralized inbox to respond to all the messages you receive on WhatsApp, Instagram and Facebook.