Shoptet.cz is an amazing system for creating e-shops , which is us by thousands of shops in the Czech Republic . In today’s interview with Kateřina Stanislava Dvořáková, commercial director of Shoptet.cz , we will look at how content marketing can be done directly in Shoptet .
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At the same time, we recommend clients to use other malaysia whatsapp number data options in product details, namely the option to add relat downloadable files or relat videos . Thanks to this, there is a lot of space for various manuals, technical specifications or sample videos or tutorials.
Content marketing of e-shops revolves a lot around information in product details. What kind of content can be put into product details in your system? Do you remem at the communication of selling points of ber examples of some e-shops that work well with product detail content?
As for texts, our clients have the option to it product details using the so-call WYSIWYG , so they have endless possibilities to work with their product resource data details. Specifically, they can it both a short and a long description in this way. At the same time, we also allow clients to add a title tag and a meta tag description to their products , which in turn allows them to write a title and description that is juicy enough to be click on in search results.
As an example, I would like to mention here two of our clients –
Miloš with the website klikit.sk and Matěj with the e-shop adeon.cz. Who work very precisely both with the product descriptions themselves and also with videos , for example .
And last but not least, we recommend that e-shops allow their customers to have a discussion under the products . Thanks to this, they get unique content that is creat almost by itself , without their intervention. And customers get the real experience of other customers, which is worth more than if you “praise the product yourself”.