While limiting your quality content can do wonders for your lead generation efforts, it also has its fair share of downsides. Read on to find out if content gating is worth your time and effort.
Generating quality leads is a top priority for any business. You can implement various lead generation techniques, but content marketing is the most effective. The reason is – it ensures that your prospects get the information they are looking for.
Gated vs. Ungated content
Lead generation is all about finding potential whatsapp marketing service customers, nurturing their interest, and converting them into customers. Regarding the search process, the World Wide Web offers different sources of leads. Search engines and social media are two of the largest sources of leads available.
Ungated or non-gated content is the most advantageous option as it allows users to freely read and interact with any content. It becomes easier to spread important information about your brand, products, or services, which makes it an effective way to increase brand awareness and SEO impact.
Gated content gives you a better understanding of your potential customers. Knowing who you are writing for will make writing and personalizing content much easier. You will also have better control over your sales funnel and customer journey.
Most importantly, it ensures qualified leads. Gated content requires extra effort from users to access it. It’s no secret that people have a shorter attention span when it comes to engaging with online content. So if they agree to provide information in exchange for your content, it only means they’re genuinely interested and realize its value.
5 Ways to Use Content Gating to Generate Leads
So how do you generate leads using gated content? There are many ways, and you’re free to experiment with different methods and types of gated content to see which works for your business.
Here are five ways you can implement content gating and generate leads.
1. Email subscription
Sign up for your email list This is the simplest step you can offer your potential customers. The key to getting your potential customers to sign up is to provide them with quality content, also known as a lead magnet. It has to be something with real value to make it harder say pandemic has had for people to say no. What this lead magnet is depends on your business niche or industry.
For example, youCreate a Marketplaceor own an e-commerce store that sellsChildren’s protective masksand adults. The best lead magnets you can offer are newsletters and infographics . You can creatively discuss information about different masks or guidelines for the proper wearing and removal of masks.
However, if you plan to send a long content to explain the materials and benefits of protective masks, an eBook in PDF format is more suitable. If you attach it to your message and it is larger in size,Consider compressing PDF for emailStreamline the sending process. You can use a standard sign-up form to collect your prospects’ email addresses. Describe what they’ll get and create a simple but engaging call to action (CTA). Or
pop upis a popular way to promote this type of gated content. It can be disruptive at times, so make sure you display the form on a page related to the lead magnet. This will make the opt-in feel more natural.
You can use a comprehensive registration form to collect more information (phone number, company name, etc.). Most people are reluctant to share their data, so you need to provide more details on your gated content. You must also create a dedicated landing page to neatly detail all the necessary information. Here is a great example of gated content to give you an idea.
2. Incentivize registration
Sending exclusive content for free is effective, but it’s not until you offer an incentive . You can offer a variety of incentives, but the most tempting ones are discounts material data that can be displayed via pop-ups or offered during promotions.Live Chatinteractive.
Take thisBusiness Dress Code Website, for example. It offers a special discount on the first order of first-time subscribers. Stating the exact discount percentage would be more ideal, but this should be enough to attract new customers and increase traffic.
3. Reading limit
Content gating has always taken the form of free resources – no credit card or subscription required. But recently, some marketers have applied the concept of content gating to promote their product subscriptions. You can also use the Reading Hat technique .