y goal with this post is to explain how to improve your Google Ads campaigns with Google Analytics . How to link both platforms and get the most out of the reports to optimize your Marketing campaigns.
How to get the most out of
Google Analytics to improve Adwords campaigns.
Google Analytics is the great ally of Google Ads (previously called Google Adwords) and in fact your Google Ads strategy should work in a coordinated way with Google Analytics . If you link both platforms you will have much more detailed information that will help you improve and optimize your campaigns.
The reports and metrics of your Google Ads campaigns viewed from Google Analytics offer you important information about the behavior of users before, during, and after they visit your website . It also offers you detailed information about the steps, times, and channels (organic and paid) that participated in the conversion and transaction process of your campaigns.
A good interpretation of this data will help you improve the conversion (CRO) of your Adwords campaigns , since Google Analyt laos telegram data cs measures the sessions and the links of users with your website, from their first contact to the conversion.
While Google Adwords
Aeports are primarily based on campaign performance at the communication of selling points of through the number of Impressions, Clicks and CTR, based on sessions and types of behavior across different channels and devices.
The confluence and comparison of reports from bo bw lists h platforms will allow you to evaluate and improve the performance of your marketing campaigns . I will explain how to do this before, during and after the process.
What to do in Google Analytics before creating a campaign in Google Ads
In this section I compile a list of tips.