Inbound Marketing Method to Generate Sales without Selling
Inbound marketing is a methodology that consists of making the user find your company throughout the entire purchasing process. All of this, with the aim of influencing the purchasing decision to the point of building customer loyalty, by offering original and useful content. The idea is that your potential customers find your company on different digital channels, such as: social networks, search engines, blogs, etc.
Stages of inbound marketing
1. Attract to generate web traffic
In this first stage, the goal is to generate web traffic from users with a high conversion rate. It is about creating attractive and valuable content that is easy, fast and right when your audience needs it. The content should not only answer users’ questions but also impact them.
2. Convert into sales opportunities
Once you have attracted your potential customers, the next step is to convert them into sales opportunities. How do you do this? First of all, the conversion must be comfortable and easy for the user, so it is important to give them the necessary alternatives and answer all their questions or doubts. Use the following tools:
Form: Abstract your data.
Chat: Communicate and resolve all your doubts.
CRM: Follow up.
3. Close the sale
This is the phase where sales opportunities become custom oman telegram data ers. After building a database of interested contacts, you need to manage them in a CRM or automation tool. This way, you can create an automated cycle. Finally, you will measure the user’s level of interest to know when to close the sale.
4. Delight to build customer loyalty
Finally, at this stage you will have to build customer loyalty so our top amazon brands and plans for them that they buy from you again, recommend you to their contacts and follow you. To do this, it will be essential to always keep them happy, offering cz lists interesting information and good experiences. Remember that now your customer’s expectations will be higher.