For those working with SEO, the challenges are: researching keywords, finding positioning opportunities, optimizing content to reach the first page and monitoring the competition.
Some useful tools for this are SEMRush , Ahrefs , BuzzSumo and Google Keyword Planner .
Social Media Tools
Managing social media channels is a job that requires tools that allow for scheduling posts on multiple networks, monitoring reach, audience engagement with these messages, and also generating results reports.
Some options in this area are:
And there are also others specific to some social georgia phone number list networks, such as Postgrain (formerly Instamizer) for Instagram, Fanpagekarma for Facebook and Commun.it for Twitter.
Automation tools
The lead nurturing professional needs to write and send emails, segment the lead base, create flows, and much more.
Doing that job without a tool is unthinkable! But there are some very good options on the market that do a lot of that work.
The most popular and recommended options are 12 contact form examples to inspire and increase engagement Hubspot , RD Station and MailChimp .
Performance analysis tools
Every marketing professional needs to monitor the performance of their strategy. There are several tools that help in this task, including those already mentioned.
An essential monitoring tool is Google Analytics , as it brings you numbers for each channel of traffic acquisition for your blog — email traffic, organic traffic, social traffic…
Another very good one is Power BI , which centralizes all japan data your Marketing metrics and offers interactive data visualization, providing more insights.
There are many options, but what makes a tool ideal is that it meets the needs of your company.
It all depends on the numbers you need to monitor. So first identify those numbers and then choose the analytics tool to monitor them.
What remains to be explored on the topic
So, what did you think of this journey through the universe of Content Marketing? Although we have already presented you with a lot of information, that is not all, because the actions of the strategy have their particularities.
Ultimately, results do not come immediately and action plans must be adapted to each moment experienced by the company in its digital expansion movements.
If you want to delve deeper into the topics related to Content Marketing, you will find a lot of information in these articles and free materials:
- Content Marketing Strategy in Practice
- Content Marketing Encyclopedia
- SEO 2.0 Guide
- Content Marketing for results
- Content Marketing: First Steps
- Fantastic People Generator
Well, I hope you enjoyed this adventure because of the many possibilities there are for carrying out a content strategy.
I say goodbye by inviting you to discover the reasons that make Content Marketing the best option for your business. Enjoy!