Keyword is paused because it received more than impressions but only clicks with a ctr of only . The keyword was probably too general and therefore underperformed and hurt her account so she wisely paused it. Match type is either too broad or too restrictive. If the traffic is high but the ctr conversion rate etc. Of the broad keyword is very low then pause it and add keywords with a stricter match type.
Christy’s Account I Noticed That
In christy’s account I noticed that the keyword ski clothing in broad match had a very low ctr so in this case I suggested pausing that keyword and adding it to phrase match to increase relevancy. If the keyword is on exact or phrase but not getting much traffic try adding it as modified broad match or broad match to open up bigger traffic. Optimize your ads and create new ad text if you’re not optimizing your ad text consistently then there’s something wrong with you! Good ad text is a key step in attracting searchers to your site.
Your Ads Are Unobtrusive and
If your ads are unobtrusive and not relevant to your keywords searchers won’t click on them resulting in less traffic to your website. You should regularly test and tweak your ad copy to improve performance. Do you have a spring sale or offer special discounts or events add this to your ad text! If you decide to offer addi rich people number data tional discounts on clearance items during the summer this should be clearly stated in the ad text.
Ads Have a History of
Of ads have a history of great performance with high impressions and high clickthrough rates. Here are some tips you can take from your ad copy that does a great job of being relevant. For example, in her rental clothing ad group she is capturing potential customers who visit her website homepage. She does this by using the foll internet marketing today we go back to basics owing keywords: snow clothing rental, rental ski clothing, rental ski clothing, etc. Her keywords are highly relevant to the ads she writes, which undoubtedly plays a role in her high clickthrough rate.
Ad Text She Uses Ad
Highperformance ad text she uses ad variations within each ad group I usually recommend running two desktop ads and two mobile ads simultaneously to test which ads perform better. Christie has done this and is able to easily com brazil data pare the performance between ads. For example, christie found that using free shipping in her ads caused some confusion so she decided to adjust the ad text to improve performance. You can also try changing up your title punctuation and unique selling props.