Why mailings go to spam
If you have noticed a significant decrease in the open rate of your email mailings, your emails are probably going to spam. You can check your hypothesis not only by statistical delivery indicators, but also in several other ways:
The Mail-tester service will show whether your address is on the blacklist.
Mail service postmasters will allow you to track how many emails from your database have gone to spam.
Test addresses will always help you identify which specific mail service has failed.
So why are mailings going to spam? There may be several factors at work here, let’s look at each in more detail.
How spam filters work
To combat unwanted information, mail providers have implemented special filters. They identify and block potential spam.
Filters scan incoming emails, assign them a risk rating, and cambodia phone number data if they do not meet the established parameters, move
them to the Spam folder.
The criteria by which spam filters evaluate emails are constantly updated and becoming more complex. Among them: the use of certain words and phrases, the structure of the email, the presence of links, as well as technical aspects related to authentication and confirmation of the sender.
Reputation
Mail services evaluate the sender by several criteria: frequency of sending, volume of mailings, reports of complaints from recipients, and the level of interaction with the content. Low reputation can be the main reason for an email going to spam.
User complaints
If recipients delete the message or move it to the Spam folder, then mail providers can lower the sender’s reputation. Check that you have double confirmation of subscription set up and that users have agreed to receive it.
To reduce the number of complaints, make sure that the mailing has an “Unsubscribe” button. It is better to lose one user who voluntarily unsubscribes from emails than to lose your reputation and go to spam.
Even companies with a good reputation sometimes end up in spam
6 steps to get out of spam
The good news is that there are a number of specific steps that will help fix the situation. All of them take time, so if your emails start flying into spam, be patient. Check each item to get out of that very folder and generate interest in your new collection never end up in it again.
Sender Reputation Analysis
Evaluate the reputation of the domain from which you send consumer data mailings. Perhaps it has a bad reputation and often sent out spam-like emails. You can view this data in special monitoring services or use the postmasters of mailing services.