The Keyword Opportunities tool allows you to compare keyword profiles across multiple domains side-by-side. It’s a great way to see exactly where and how much you’re being passed over in search rankings. Then, you can focus on the specific opportunities you need to optimize your site for.
Keywords in content marketing
Some might say that content is just one tool of SEO, which is partly true – content marketing and SEO go hand in hand and have a lot of overlap. The success of each is largely determined by the quality of the other.
SEO can be considered technical, while content marketing is broader and more about the message. Keyword research for content marketing comes down to finding out what interests your audience and what’s trending.
So, before we learn the ins and outs of keyword research for SEO and PPC, let’s start with a more casual approach.
Topic Research
With the topic research tool , you can find. Hot topics and generate content ideas. And catchy headlines without having. To dig into big data.
Topic research is a simple yet. Effective tool for generating topics that. Resonate with your audience, as well as. Subtopics and ideas to include in your content.
Just think of what you could cover on mexico telegram data your website and enter it into the search bar.
You can refine the location down to the city level to target your search for ideas.
For convenience, you can switch from card view to
- Explorer — if you prefer tables.
- Overview — if you want a condensed version of the report.
- Mind Map — if you want a more visual representation of your topic cards.
Whichever view you choose, you’ll get the best:
- Titles — Top trending titles ranked by the number of backlinks on the pages.
- Questions — The most common tom trellis owner questions people ask about the topic. Answering these questions in your content will make it more valuable and give you a chance to appear in a Featured Snippet on SERPs.
- Related searches — Terms that are frequently searched in Google related to the analyzed topic. Use them to better understand user intent and enrich your content accordingly. Click on one of them to renew Topic Research for it.
Add titles and questions to the Favorite Ideas list and use it to build your content plan and create the most engaging content.
Track keyword performance
Position tracking
After you find the best keywords, bid on the crawler data most profitable ones and create new content for low competition keywords. It’s time to evaluate what you’ve done.
Simply enter the URL of the site you want to see keyword rankings for, select the device and location, and add your keywords.
You can target multiple device types and geographies at once, down to the zip code level, as well as find SERP feature opportunities and your local competitors.