Ad Keyword — A query that triggers paid results.
Click-through potential — A metric used to assess the chances of getting a click to your website if your search result were in the first position of the SERP. Click-through potential depends on the presence of SERP features that may prevent users from clicking on regular organic results.
Common Keywords — Keywords for which multiple domains rank high in Google search results.
CTR (Click-Through-Rate) — The percentage of people who clicked on an ad or link in search results out of all those who saw it.
Keyword Research Glossary
Cross-Adverse Negatives — A process of optimizing a Google Ads campaign by implementing keywords from one ad group as negative keywords in another ad group. This prevents your ads in separate ad groups from competing with each other and hurting your click-through rate/quality score.
Featured Snippet — The most important SERP feature that appears at the top of search results and provides the most relevant answer to a query.
Keyword (search term, query) — A word or phrase used in an online search.
Keyword difficulty (competition level
— An estimate of how hard it is to rank well for a keyword in organic search or how much it costs to appear in ads. You need to analyze the difficulty level to choose your battles wisely.
Local Pack — SERP feature that appears for queries with local intent or that include a geographic name (e.g., “pizza near me,” “best pizza in Toulouse”).
Long Tail Keyword — A long tail keyword is a search query that falls in the “long tail” of the search demand curve. These are keywords that have a low. Monthly search volume. But typically have a more specific search. Intent and a higher likelihood of converting through. Seo or advertising. You can find long. Tail keywords in semrush by using the. Keyword magic tool and adding filters for word count. Keyword difficulty, volume, etc.
Negative keywords
Keywords that allow you to exclude what new zealand telegram data you don’t want to target in a Google Ads campaign. Just like regular keywords in an ad campaign, negative keywords can be defined with match types such as “exact match,” “phrase match,” and “broad match.” When you add a negative keyword to your campaign, your ads won’t appear in results for that search. This practice helps advertisers save budget and maximize their ROI.
PPC (Pay per Click)
An internet advertising model used to drive traffic to the website through paid ads (Google Ads). Choosing the right keywords is essential to a successful PPC campaign. There are three forms of payment:
- CPC (Cost Per Click) — Advertisers only pay when the ad is clicked.
- CPM (Cost Per Impression) — Advertisers pay for the number of times an ad is shown.
- CPA (Cost Per Acquisition) — Advertisers pay when users complete the specified goal.
Search Intent — There’s a specific intent jeffrey miller realtor behind every search query, and professional keyword research should not only answer what people are searching for, but also why they’re searching. Of course, the intent behind a keyword isn’t always clear, but it generally falls into one of four categories:
- Informational — Searching for specific information, whether it is a simple answer to a question or detailed coverage of a topic.
(e.g., “how to cook eggs for cats”) - Navigational — These searches are aimed at locating a specific web page or site; they typically include the name of a brand, product, or service.
(e.g., “facebook”) - Commercial — This type of query is crawler data made by people who are considering a purchase and want to explore their options.
(e.g., “best cat toys”) - Transactional — The user is looking to buy something.
(e.g., “buy cat toys”)
SEO (Search Engine Optimization)
The process of increasing revenue generated from website traffic through organic search engine results.
SERP (Search Engine Results Page) — The list of web pages provided by a search engine for a query.