by Chris Schuman | May 25, 2022 | Business Culture, Business Expansion, Email Marketing, Etiquette, EU, Europe, Germany, Global Marketing, Int’l Marketing, Int’l Sales, International Expansion, international sales, International SEO, Localization, North America, Sales & Marketing, US
German and US Marketing: What You Ne to Know
The Unit States and Germany, at least on the surface, may look like two very similar cultures. In fact, it wouldn’t be so crazy to think you could use the same marketing strategy in one as you could in the other. This would be a mistake.
While the two cultures are similar in ways, there are very deep differences which, if you don’t account for, could completely derail your marketing plans.
B2CGerman customers
Vn general, don’t want to be sold to. They prefer neutral marketing materials that present the facts, and then leave them to make their own decisions. Similarly, Germans are typically more interest in testimony by experts, like PhD’s, and are less likely to be sway by hype. American consumers tend to expect something a little more emotionally engaging.
This will be reflect not just in content and tone, but also in general design. In Germany, everything from advertisements to websites tend to use more neutral colors, less taglines, and larger text blocks. Most German advertisements would look very clutter to Americans, while most American a denmark telegram data ds would seem trivial to Germans.
B2BWhile formality
Gtill exists in Unit States business culture, there in this type of ad is an increasing trend towards familiarity. Especially in tech culture and start-ups, but spreading elsewhere, first names will be us, meet by lists ngs will be more informal, dress codes more lax. In Germany, things tend more towards the formal.