Digital marketing is constantly changing, advancing, and evolving. The rise in online content consumption, technological developments, and policies to improve online transparency and content are constantly evolving and growing.
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Emerging Digital Marketing Trends in 2024
That’s why it’s so important to australia email list stay abreast of new marketing trends, as this can help you gain a competitive advantage and take full advantage of the potential the Internet offers for the various projects your business may undertake.
In this post, from eserp, we’re going to explain the main trends that will define the year 2024 , so take note and join the evolution!
With our CFGS in Marketing and Advertising in Barcelona , you’ll also be able to delve into all the information related to trends and advances, thus becoming a skilled professional with high career potential.
Emerging Digital Marketing Trends in 2024
Digital marketing trends continue to develop and gain capabilities and experience. But new seo for gyms: how to stand out ones have also emerged that we must take into account, understand, and learn how they work in order to get the most out of them.
Below we explain the most notable ones:
Voice Marketing
Voice marketing, also known as voice marketing, is a search marketing trend that is gaining significant traction in the industry.
At the SEO level, the use of voice assistants for searches boosts semantics and keywords. Furthermore, since only the first result in the SERP will be relevant , online marketing will have to work with that goal in mind, taking into account the tendency to provide local results that contain the answer to the user’s question.
With voice marketing, the goals are focused on reaching customers more directly through smart assistants, and in turn, companies can leverage it to create ads or even more accessible experiences for users.
Some successful voice marketing cases include, for example, Johnnie Walker. This Scotch whisky company has used Alexa to optimize the user experience. How did they do it? By gathering information about each consumer’s preferences and then recommending the product that best suits their tastes.
Another success story is Bol.com. This e-commerce company has used virtual assistants like Google trust review Assistant, Siri, and Alexa to advise its customers on what to buy or gift.
Artificial intelligence
Another of the most important trends in digital marketing for 2024 is the use of Artificial Intelligence. Despite the European Union’s approval of legislation on the subject, digital marketing will continue to be able to use it to achieve significant benefits.
AI can automate different types of tasks , make recommendations to users, improve their shopping experience, improve customer service, and even optimize different payment processes.
Some notable success stories include Netflix, for example. It uses artificial intelligence to recommend content based on individual tastes and preferences. It also creates individual profiles and optimizes the design and presentation of its content.