Meeting high standards for patient health and safety is paramount for pharmacies. However, to continue to provide the care patients expect, pharmacies must also be successful retail stores. Merchandising cannot be overlook. How can pharmacies drive brand loyalty and sales if the retail space is poorly advertis, clutter or unattractive?
Below are some tips to improve your pharmacy merchandising.
Make the right impression: Exterior
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The impression is made even laos whatsapp number data before the customer enters the store. British pharmacy Warman-Fre decid to refocus their exterior and display to support the initiatives inside. They shar tyto normy to help create visually appealing windows that attract foot traffic.
Choose one theme or message and use big, bold visuals that can be understood from a distance.
Create a merchandising calendar to help communicate topics relat to national health awareness events and seasonal symptom nes.
Have a clear call to action that invites customers to come and access the product or service you are offering.
Avoid clutter and keep your window display simple and neat.
Ask for feback from people from different departments and calibrate the window display.
Gabe Trahan senior director
of store operations and marketing for the National Association of Community Pharmacists, shar some of the in this type of ad biggest merchandising mistakes he says pharmacies make. rozhovor s NCPA online.
Over the past few years, some pharmacy retailers have made a dramatic shift from sterile or traditional store formats to a more “boutique” format. Brands like in New York have creat a bw lists unique space highlighting their core values of wellness and personalization.