An SEO strategy can be designed by a company or brand, by a dedicated team or by a single person who manages the project, the SEO Specialist .
These actions are all focused on achieving the Set Up a Winning One goal of improving the positioning of a website in search engines . Be it an e-commerce, a blog, a newspaper, a magazine or a company website.
An SEO strategy works to increase visits from Google (and other search engines), conversions of users who navigate from the search engine, generate new qualified leads, improve brand awareness of the brand.
SEO strategy web traffic flow diagram from search engine Easy Web Marketing
An SEO strategy is focused on driving traffic to your website
through user searches on search engines like Google.
I have already explained why you can no longer do without an SEO strategy for your business.
But if you need some convincing again, read below the 5 essential steps in an SEO strategy for a first reading.
And then you will come back to this article to get into the heart of SEO operations!
What You Need to Create a Successful SEO Strategy
How to Build Your SEO Strategy Step-by-Step
Developing a winning SEO strategy involves a clear definition of steps and steps to coordinate.
Before you dive full-force into building your winning SEO strategy, you should take a look at this roadmap so you can be clear about the purpose of each step.
From idea to execution, skipping steps phone number database will limit your performance.
It is important to make sure that your SEO strategy has the right tools and resources. Otherwise, you will not be able to see the search engine growth that you have set out to achieve.
TIP: Arm yourself with a lot of patience.
A digital marketing SEO strategy adam ferrari shares how to keep your business growing during adverse conditions brings long-term results . Plan the steps of your SEO strategy calmly. It is not an operation of a few minutes or a few hours. And there are phases that are impossible to ignore.
Before you start designing an SEO strategy, make sure you have these 3 things under control:
A well developed website set up to be positioned
The right data analysis tools like Google Search Console and Google Analytics
An updated Google My Business listing
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What should not be missing for an SEO Strategy?
1. A well-developed website in code and navigability
If you don’t have a proper shoe rack to store all your expensive shoes, you may have to replace them soon because they will be ruined!
Your website is where your organic traffic flows and your users convert.
It needs to be ready to do that.
Having your business website online will not automatically allow you to receive visits.
Or rank at the top of search engines.
Your website should be professional, clean, fast and easy to navigate . Whatever your SEO plan, make sure you have a site that clearly expresses who you are and what you do.
2. Data analysis
I recommend that you set up your data analysis tools before you start.
Basically, you may only need two tools: Google Search Console and Google Analytics . These two tools, provided by Google for FREE, will give you all the information you need to make decisions about how to optimize your traffic and where it comes from.
You can set all your tags and tracking codes directly from a single tool called Google Tag Manager . It is also a free tool owned by Google.
These are a bit technical operations. I recommend ws database that you get help from an expert or ask me for help if you have difficulty setting up these fundamental steps for your SEO strategy.
3. A Local Strategy with Google My Business
This is one of the most underrated tips in an SEO strategy .
Set up or claim your Google My Business listing . With Google’s latest updates, local listings have taken priority over general results.
This is why Google My Business has become a huge boon for small businesses trying to compete with the SERP giants.
SEO strategy google my business card Easy Web Marketing Nicola Onida SEO Copywriter
This is an example of a Google My Business card
from Easy Web Marketing
By setting up your listing and filling out all the information, you will take a significant step towards boosting your website traffic and brand recognition.
The Roadmap of a Strategic SEO Plan
1. Define your target or audience
2. Set your budget
3. Choose your keywords
4. Monitor Google errors and reports
5. Analyze your competitors
6. Create a Link-Building Strategy
7. Stay up to date on the latest SEO trends
How to build a winning SEO strategy, the step by step description
1. Define your target or audience
Before you dive right into the mix, do some research. It’s a good idea to focus on your target audience and ask yourself: “ What do they want? ”, “ What does my audience need? ”.
By answering these questions you will be able to outline your content strategy and choose which content to highlight over others.
2. Set your budget
First crucial step. The assumption is that different budgets correspond to different SEO objectives. Have you already asked yourself where you want to get to with your SEO plan? Brand positioning , generic traffic, traffic aimed at conversion ?
A limited budget often means you have to compromise on some areas. Whether you work alone or with an agency, a small budget often means:
Lack of time Few resourcesPoor knowledge
Money for advanced activitiesYou may not have enough time to do all the tasks that need to be done.
You risk not having access to all those tools (free or paid) that an SEO specialist uses . This can leave room for a series of gaps in the project.