Therefore, managers must be careful not to use communication strategies similar to those us in social mia, the press, etc. It must be bas on business continuity techniques , focus on security and crisis control, as well as on promoting support and actions that ensure the well-being of employees and other people who interact with the business.
In this way, crisis management has the function of balancing two points: fear and reason. In other words, eliminating uncertainty in favor of correct information about the problem. As an example of the importance of this strategy, we can cite the case involving the company Johnson & Johnson, in 1982, in which some of its chemical product capsules were poison, which result in the death of seven people. Even though this accident involv its best-selling product, the company request the immiate recall of all batches of the product.
The loss from all this exce
US$100 million. Many thought that the brand would not be able to recover. However, by adopting effective crisis management, Johnson & Johnson was able to overcome the losses and regain cribility in the market. This shows the great importance of this prior planning. Among its results, it is possible to:
mitigate
ensure a quick and effective response;
ensure that similar complications do not occur again in the company;
demonstrate to employees and society that the architect data brand has a serious stance regarding the impacts generat on human beings and society;
enhance the chances of business stability in the face of the crisis.
How to plan this management?
Although it may seem challenging to develop your crisis management plan, by implementing strategic procures for this situation you will be able to achieve good management in the face of any problem. So, check out how to plan your management now!
Create a dicat crisis strategy you ne to know in depth management team
A crisis of such proportions as The consequences of the the novele review b coronavirus has the potential to impact all of a company’s activities , procures and actions, as well as harm its productivity and revenue.