Smartphone Penetration
Users are increasingly using smartphones to check emails and send messages.
Mobile Email Marketing
Adapt your Email Marketing Campaign to Mobile!
Developing a mobile-friendly campaign that automatically a email data dapts to the size of the screen on which your campaign opens is of great importance. There are no more excuses. Given this situation, it is time to act. The following tips will help you prepare your Mobile Email Marketing campaign .
How to get started?
Want to make your piece mobile friendly? Take note! The first step is to use your reports to detect who are the recipients who open your campaigns via smartphones.
Based on this information, you can segment your list by creating a campaign for them whose visual and content characteristics are adapted to these devices . Below we review the main tips to achieve this. Take note!
Synthetic Content
Why you should design short and concise content Smartphone users usually read their emails while doing another activity, while they are on the go, or both.
There is also the variable of the smaller screen size . Therefore, try to convey your idea as concisely as possible and use an appropriate font size . Learn more here .
Tactile Design
Mobile devices are increasingly featuring touch screens. According to the Google study we mentioned above, between 70 and 90% of smartphone users in Argentina, Brazil, Spain and Mexico have a smartphone with a touch screen .
A very interesting fact, don’t you think? Keep these figures in mind when adapting the design of your email! Do you want more information about this study? Here it is.
Place the Call To Action High Up
If you’re thinking about sending your next mobile-friendly campaign, remember to place the call database d to action prominently and as high up as possible to avoid losing clicks.
It is important to keep in mind that your users should not have to scroll to fi don’t realize how often we’re nd the CTA of your piece, but rather it should be located in a place that is easy to find at first glance. In this post you have more tips on this subject.