In general, people don’t mind sharing their email address to receive relevant content. However, this invitation becomes much more irresistible when it comes with something in return. Some options you can use to register prospects and consumers on your list are:
give discount coupons;
offer rich material, such as an e-book or exclusive video class, with restaurant recipes that people can make at home;
create promotions or sweepstakes;
distribute gifts.
Define email types
In marketing strategy, there are 3 different types of emails
Promotional: presents promotions and prices, and has an appeal for sales;
Transactional: used to confirm brazil email list a specific transaction — such as inclusion in the email list, welcome, restaurant reservation or delivery purchase;
Relational: serves to strengthen the relationship between the company and the audience, offering relevant content and delivering gifts and rich materials.
For a successful campaign, it is important that you work with all email templates, with relational ones being more numerous than the others.
Set the sending frequency
No one wants their inbox cluttered by just one company. However, if you send an email to your list and then never get a response, that’s not going to generate any valuable relationship.
Therefore, it is important to note which days of the week your emails have the highest open and click rates. Then, just create a sending schedule, defining the frequency (which can be weekly or biweekly).
Segment your database
Do you offer establish goals for yourself and work executive lunches during the week, have a happy hour program, and have a special menu on Saturdays and Sundays? Then your customers for each of these programs are probably quite different.
If you can separate them afb directory according to each person’s preferences, segmenting your list, you can create even more targeted messages, personalizing your communication.