Not only pay attention to price, but also tend to rely on a certain brand. Given the same quality, users still tend to pay attention to price. We will also give an example here. Company A is a company I often buy from, and the price is reasonable. But I find that the price of Company B is more attractive. B, but next time I will still consider buying from Company A first, because I know the employees there, and when I complete the payment, we always have some pleasant conversations.
Structural bonding
Compar with the two bondings above, structural bonding is so different that users can’t refuse to choose you. For this part, we would like to take Apple as an example, it is very easy to get an iPhone because Steve Jobs told you that the Iphone can now read out your emails. Later Steve said that your watch does not ne to rely on your phone to get messages, and the SIM card can be insert into your watch. Then you will become a loyal fan of Apple, looking forward to their latest products every moment. Maybe you want to quit its products in some way, but you just can’t do it because you have a connection with it and you can’t guarantee that you can adapt to other products again.
This section will include four aspects
product personalization, website personalization, email personalization, and communication personalization.
Product personalization
Amazon is one of the largest shopping websites in bc data china the Unit States. After searching for the books you want on the website, Amazon will remember your preferences and recommend content that you may be interest in. The more data you have search ,
the more accurate the recommendations will be
Have you ever thought about this, everyone who launches even in the case of salary a website sees the exact same standard page. If the website could know every time a user enters, they tend to enlarge the wording so they can read the content, the next time he visits the uk data website, the website could automatically enlarge the wording for the user’s convenience.