In addition, it will be necessary to thoroughly configure all types of advertising so that the final summary information is display correctly. Most professional end-to-end analytics services are paid. Prices depend on the select tariff and set of options. They start on average from 5 thousand rubles per month. You can get an answer to your question in technical support – it is very convenient.
A ready-made end-to-end analytics
Solution automatically collects data on each stage of the sales funnel How end-to-end analytics works The main difficulty of end-to-end analytics is that you ne to come up with a way to correlate data from several sources and at different stages of work. For example, how to determine that a client who watch an ad on TV, then call the store, and later went to the site and made a purchase is the same user.
The following tools are us for this purpose
Call tracking is a service that tracks calls from advertising, records and analyzes them. It does this thanks to a system of additional numbers: different phone paraguay phone number library numbers are plac in advertisements. Call tracking can be static and dynamic. In the first case, the number is assign to the channel, in the second – to the user.
UTM tags are a way of formatting links
That allows you to determine which resource the user came from. A cookie is a user identifier that allows the system to “recognize” the user when they visit the site the prize for the winner can be your page’s product again. These tools help to take into account all the steps of the clients. If the system is set up correctly, it will be able to determine that different actions were perform by the same user.
All customer steps are link using special tools –
UTM tags and cookies It is possible that some ws data events will remain unaccount for. This happens especially often in the offline advertising sphere. For example, a client watch a TV commercial but did not write down the phone number that was provid by call tracking, and instead came to the company’s office or wrote in the chat on the website upons, promo codes or code words, but this complicates the analytics system. Multi-channel analytics If a business conducts a large-scale advertising campaign and uses many promotion channels, then each of them influences the purchase decision.