Nowadays we combine cross-channel marketing to give them the opportunity to stick to established methods like mailings or one-to-one marketing, because, to be honest, the fundraising space is quite old. When you talk about young audiences very important in the NGO world, they are 35 to 50 years old, and the main audiences are often 60 or older. They are not going to be around forever, so the NGOs have to make room for these 35-year-olds and younger audiences. Here we advise on how to reach them and develop them so that they become donors in the future. Content creator marketing is very helpful in this sense.We try to learn from the big players in the market and see what we can adapt to the NGOs to make sure very important they are up to date with the new digital marketing techniques.
What were your first experiences in influencing NGOs?
There are ways to outsource content tunisia whatsapp data production, as this is always a big cost for NGOs. Content creators are a great source of expertise because they know how to use the platforms and how to create content. They also know their community and their audience’s expectations. This saves NGOs time and money because they don’t need an agency to create a glossy campaign, and they get content that is trendy and up-to-date because very important the influencer has a vested interest in creating content that works. After all, it’s their face that’s on there.
Another big opportunity is that people noticeable subscription form in the footer want to talk to people, not faceless brands. Content creators are a great way to do this and can really convince people to engage with a topic.
The other big opportunity is new saudi data audiences, not just the younger audiences, but other bubbles; on social media, everyone is in their own bubble that you don’t really leave and you see a lot of the same content. But if you follow content creators who suddenly talk about supporting a child rights organization, it takes the NGO out of its bubble and offers new very important opportunities to reach other people. If the influencer posts something for us in their community, then that’s a whole new audience, because often they are not supporters of the NGO.