The creation of personas should also be part of the initial phase of content marketing preparations . A persona in the context of content marketing is a detailed description of a fictitious person who could be a suitable consumer of our content or a suitable customer of our business. We can imagine personas as profiles of people for whom we will write our content . Read a more detailed definition of this marketing term in our dictionary . In this article, we’ll look at why creating personas is important, how to create them, and how profiles can help you.
What are personas good for?
First of all, I should say that it is good to create personas not only at the beginning of content marketing, but at the beginning of doing marketing in general. Already when inventing products (What kind of people are my products and services intended for?), creating web philippines whatsapp number data sites (Will the customer navigate them well?) and promoting (Do we speak the same language as customers? Are we advertising in the right places?) we should create several profiles people for whom we have prepared our business and help.
Now that you know what personas are, we should ask ourselves why we should even try to create these person profiles, i.e. what will they be useful for. Once we describe the person or several persons whom we are trying to help with our products or solve their problems, we will be able to imagine them well and quickly realize what their needs are and what they are not interested in. Accordingly, we will come up with suitable topics for content marketing and communication methods.
We create personas
If you haven’t thought about personas in your marketing new landing page elements countdown app store yet, now is the time to start preparing for content marketing. In order to create multi-person profiles, you need to know your customers and their needs . It is also important to know how your business can meet these needs. These things are not always as clear-cut as you might think at first glance. If you’re not sure what your cu resource data stomers want or who they even are, make an appointment with a few of them and get to know them thoroughly . A persona can also be your real customer who represents some group of other customers.
What you should identify about each persona:
Name – Give each person a specific name. The persona will become much more real and you will be able to talk about it specifically. You will probably familiarize your entire team with person profiles, so that when you talk about the needs of Karel Plachy, for example, everyone will know what they are talking about.
Gender – Clarify if the person is male or female. Each gender behaves differently, has different roles in life, needs and communicates in a slightly different way.