But let’s talk about and what it stands for . These are apps that offer content without necessarily having to use a cable connection , simply using a compatible device connected to the internet. Audio streaming, messaging services, and online video platforms are some examples of what we’re referring to.
What do offer us
These services, identified as “free to air,” don’t require any provider, which has allowed indonesia email list for lower initial costs by requiring less infrastructure. What advantages do these platforms offer? They allow us to watch a large amount of streaming audiovisual content associated with a subscription, usually monthly, although annual subscriptions are also available. This allows users to watch whatever they want, whenever they want, avoiding the need to have a separate set-top box for each service.
Types of platforms
Advertising Video On Demand : a pay-as-you-go business model, with You digital strategies to survive covid-19 Tube and Vimeo being two clear examples. Their monetization method? Through advertising. This is a good strategy, as many users later opt to register to remove the constant ads they receive.
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Subscription Video on Demand :In this case, it can be monthly, quarterly, or annual, offering access to all the content you want, as long as it’s available. Currently, these have a reduced price , with the drawback that not all content is available .
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Transactional Video On Demand : These are free-to-access OTT services. In this case, payment would be made for enjoying content such as series or movies. The most popular in this case are Netflix and Spotify. These platforms are presented as alternatives to SVOD , although many of them offer both services. Amazon Prime is a clear example.
Netflix is one of the most successful platforms in the world . It started offering streaming video in 2007. In addition to broadcasting series and films, this giant has an original production, present throughout much of the world, with which it continues to triumph day after day, although in recent months it has presented somewhat worrying figures. It has 158 million customers worldwide thanks, in part, to its universal compatibility and high-quality playback .
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Amazon Prime Video
Launched in 2019, it offers content through its own app for a €4.99 subscription. It is south africa business directory available in over 100 different countries, offering content similar to competing platforms, with the only caveat being that it has a smaller catalog, as it is awaiting the release of its own content
Leaving aside television, we come to music content. At this point, we’ll talk about YouTube. Although it may surprise some, it’s still another platform, probably the most widely used worldwide . The €11.99 monthly subscription allows us to access music (and video) content without ads , offline, and can be viewed in the background on phones or tablets.