Before we dive into tactics and performance metrics, we must first understand what businesses are trying to achieve with their content marketing efforts and the main challenges they face.
We generally see that companies always pursue the same main objectives, with at the top of the list the intention of attracting quality leads and traffic.
How much do businesses spend on content?
To achieve these goals, businesses. Are creating content for the. Top of the marketing funnel (tofu). According to another recent study by semrush. “how-to” guides are the most effective. Way to achieve this, with infographics. And checklists also proving valuable. These types of. Content allow businesses to develop. Relationships with potential. Customers because they resonate, but more importantly, because they are relevant.
Meanwhile, there are many. Ways for content marketers to generate traffic, such as direct traffic, referral .traffic, and of course, targeting. Organic search queries. Organic traffic is particularly valuable and profitable. Because it produces results over the long term. In most cases, this content is also. Always relevant, meaning that once. Published, it will continue to attract visitors and generate value.
What are the most effective content marketing tactics?
Given the goals and challenges outlined above, content marketers are likely to be interested in the processes and approaches that are most likely to philippines telegram data help them succeed. So, what worked for businesses last year?
The study clearly shows that companies are continuing to use the same tactics and metrics as last year, suggesting that they are having some success.
Of course, search engine optimization is a very effective tactic, for the same reasons discussed in the previous section. To learn how to create SEO-friendly content, you can check out our step-by-step guide , and make sure you’re creating content that provides long-term value.
What does a typical content marketing team look like?
Similarly, by repurposing and refreshing their paul richards head of hr content, businesses can better invest their resources and target multiple platforms and audiences. This approach also has SEO benefits, allowing businesses to adapt their keyword strategies and stay relevant (for more on this, check out our guide to repurposing content ).
As we can see (and as we’ve already discussed), the use of how-to guides has also increased. Arguably, this is because of their flexibility; they are able to address both the ToFu and the middle of the funnel (MoFu), thus meeting the needs of the audience, but they also allow them to tap into the broader trend of consumers preferring educational content over traditional advertising. This makes them a very effective way to attract and nurture potential leads, as well as attract organic traffic.
How do companies measure their success?
Companies have adopted a number of metrics to measure their success, which can be seen below.
Unsurprisingly, these metrics are strongly tied to crawler data the goals discussed in the previous section, with long-term, SEO-driven organic traffic being more important to businesses than sessions or page views.
It’s also worth noting that ROI is also becoming increasingly important. That’s because businesses want their content investments to translate directly into revenue. Measuring it has been particularly difficult in recent years , but it’s an increasingly crucial step for businesses that want to make the most of their marketing dollars and ensure they’re creating bottom-of-the-funnel (BoFu) content that converts.