Another point that draws attention is the format of the icon for this new feature, probably to differentiate Groups and Communities. We can see that the icon design is square with rounded edges, different from the circular shape that currently exists.
Why did WhatsApp decide to implement this new feature?
According to Statista , with more than 2 billion monthly users, WhatsApp is the world’s leading instant messaging platform, followed by Facebook Messenger (1.3 billion) and the Chinese network WeChat (1.2 billion).
However, so far, the app has shown a clear intention to keep it as a more private communication channel and not to escalate it. In other words: WhatsApp does not want to become vulnerable to large groups or spam messages within the platform.
By working on a Communities f honduras phone number list eature, WhatsApp may be trying to bridge the ever-widening gap between it and other messaging apps like Telegram and Signal.
A good example of this is the limit of 256 users per group that still exists on WhatsApp, a very low figure when compared to its competitor Telegram (up to 200,000 users per group) or Signal (up to 1,000 per group).
There are two other important factors worth considering here.
In early 2021, WhatsApp’s new privacy policy sparked controversy among users over what kind of data could be shared with parent brand Facebook (now Meta), leading to a mass exodus to these other apps.
Another recent development was the sudden crash o when are amps particularly useful for b2b companies? f the platform along with the entire Facebook app network last month. Telegram gained an incredible 70 million users in just a few hours.
Given such significant data, it is clear that the platform needs to reinvent itself and propose new functionalities while maintaining its sovereignty in the market.
How can marketers benefit from this new community feature?
Creating communities, whether on WhatsApp, Telegram, Facebook, among others, can bring several opportunities for your business. Below we tell you the main ones.
Keep reading!
Communities create a sense of belonging
Humans have a deep desire to belong. A study published by Plos One showed that people who belong to groups expand their perception, their perspectives, increase their sense of personal purpose and, consequently, improve their self-esteem.
Another series of studies conducted by Dr. Gregory Walton showed that belonging to a community with common interests and aspirations has direct consequences on our motivation, health, happiness and our way of seeing the world.
Surveys like these help us understand why people love participating in communities on platforms like Facebook Groups, Telegram Channels, and more.
More public interaction with your brand
Strengthening the bond between your company and its audience is important for any marketing strategy you are developing.
These are some of the many benefits of Community Marketing for your business:
- Increase your customers’ or prospects’ trust in your brand;
- It gives you incredible data about your audience, such as their needs, wants, and perceptions;
- Increase conversions on your Marketing offers;
- helps you identify improvements in your product or service;
- provides you with more open and transparent communication with the public;
- improves the feedback process .
Content delivery capability
It is no longer news that social media algorithms are greatly reducing the ability to deliver content to their audiences.
The official reason, according to several of the platforms, is that tons of content is shared every day and it is necessary to show the best to users . But you do know that Facebook, Twitter, Instagram, etc. make a lot of money from ads, right?
This has led marketers to look for new — and more efficient — ways to deliver content.
Paid media, newsletters and communities on messaging platforms are increasingly present in the marketing strategies of many companies.
The content delivery capacity within platforms such as Telegram or Signal is much greater than any social network currently in existence.
So, it’s worth keeping an eye on this new feature that WhatsApp will be offering, as it could make a huge difference to your marketing strategy as a whole.
Get ready for what’s coming
As the most widely used channel for japan data personal and professional conversations, this new feature could bring about a major change in the way users interact with their acquaintances, companies and other people with common interests.
The Community feature can provide great opportunities for marketers, such as better engagement with their brand and a new, highly popular channel to deliver content.
On the other hand, the growth of platforms such as Telegram and Signal in the Western world may be a threat to the sovereignty of this giant.
Now, we must wait and prepare for these changes. If you don’t want to miss out on any directly in your email.