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with Semrush’s State of Content Marketing Report
Improve your strategy in 2021
We’ve already seen content marketing teams grow and businesses use this approach to generate leads, drive ROI, and compete more effectively in an increasingly crowded field.
To achieve these goals, it is essential to recruit the right people with the most appropriate skills. So we took a close look at the most desirable skills for content marketing professionals, not only in terms of technical abilities, but also in terms of character and personality.
Methodology note: We analyzed employer needs as mentioned in each job posting. The percentage indicates the mentions of a particular skill relative to the total number of content marketing job postings.
Technical skills
In 2019, the term “marketing” was clearly being used broadly, with most employers now narrowing their requirements to more specific skills.
It’s no surprise that deep knowledge of SEO ranks high among these specialized skills, with the increase in demand matching companies’ organic search goals. There’s also a greater interest in professionals with email marketing skills and experience.
“Strategy” also remains a highly in-demand skill. This makes sense, given that more and more companies are creating and adopting content marketing strategies. Most of the skills required for this role appear here. A good content strategist should be skilled in editing, analysis, SEO, and technical SEO.
Soft skills
Leadership remains the top soft skill companies are looking for in new hires, which is consistent with the increase in management and content russia telegram data marketing manager positions noted elsewhere in the survey.
The ability to work to deadlines also remains essential, and interestingly, the ability to solve and overcome problems is now more important than the ability to produce written communications. This suggests that content marketers are now expected to perform more than one function within their team.
Main findings of the survey
So, given the information and responses gathered, what can we say about the immediate and long-term trends in content marketing? And, more kurt hezner president importantly, how can you apply these findings to improve your own efforts in this area?
Content marketing strategies are becoming more effective. While only 11% of companies rate their strategy as “excellent,” more than half believe their approach is effective. Additionally, more than 70% of. Companies surveyed believe their content. Results were more successful in. 2020 than the year before, and only 8% believe. Their efforts have regressed.it’s not just about. Generating traffic and leads. It’s about generating roi. Organic traffic and. Sessions/page views remain the most common metrics. Of success for most businesses, but roi is becoming increasingly. Important as businesses seek direct financial. Returns on their content efforts. Meanwhile. Other traditional seo metrics like backlinks. Session duration, and bounce rates continue. To hold their ground, although we’re seeing. A stagnation in the importance of social shares. To respondents.content marketing teams are typically small.
Here are the main points to remember:
he vast majority of companies operate with small teams of 1-3 people, although the survey shows that these teams are slowly growing. Typically, the majority of these teams consist of a content writer, SEO specialist, and/or content strategist, while over crawler data the past year, the number of social media managers on these teams has declined.Businesses prefer to have an in-house team. There was a 10% decrease in the number of companies surveyed that outsourced their content marketing needs in 2020, suggesting that businesses are increasingly preferring to create their content in-house. Among the roles that are being outsourced are those of a creative nature: writers, designers, and video animators are the most in-demand.