these services, identified. What do OTTs as “free to air,” don’t require any provider, which has allowed for lower initial costs by requiring less infrastructure. What advantages do these platforms offer? They allow us to watch a large amount of streaming audiovisual content associated with a subscription, usually monthly, although annual subscriptions are also available. This allows users to watch whatever they want, whenever they want, avoiding the need to have a separate set-top box for each service.
Types of platforms
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AVOD
Advertising Video On Demand : a pay-as-you-go business model, with iraq email list YouTube and Vimeo being two clear examples. Their monetization method? Through advertising. This is a good strategy, as many users later opt to register to remove the constant ads they receive.
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SVOD
Subscription Video on Demand :In this case, it can be monthly, quarterly, or annual, offering access to all the content you want, as long as it’s available. Currently, these have a reduced price , with the drawback that not all content is available .
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TVOD
Transactional Video On Demand : These are free-to-access services. In this case, payment would be made for enjoying content such as series or movies. The most popular in this case are Netflix and Spotify. These platforms are presented as alternatives to SVOD , although many of them offer both services. Amazon Prime is a clear example.
Examples of in video or television
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Netflix
Netflix is one of the most successful platforms in the world . It started offering streaming video in 2007. In addition to broadcasting series and films, this emphasize lead nurturing giant has an original production, present throughout much of the world, with which it continues to triumph day after day, although in recent months it has presented somewhat worrying figures. It has 158 million customers worldwide thanks, in part, to its universal compatibility and high-quality playback .
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Amazon Prime Video
A service launched in 2017, owned by Amazon and, therefore, Jeff Bezos. This platform is available in over 200 different countries , offering a wide variety of series with its own content. It is also compatible with devices such as iPads, iPhones, and Android phones and tablets .
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Apple TV+
Launched in 2019, it offers content through its own app for a €4.99 subscription. It is available in over 100 different countries, offering content similar to competing platforms, with the only caveat being that it has a smaller catalog, as it is awaiting the release of its own content.
Leaving aside we come to music content. At this point, we’ll talk about YouTube. Although south africa business directory it may surprise some, it’s still another platform, probably the most widely used worldwide . The €11.99 monthly subscription allows us to access music (and video) content without ads , offline, and can be viewed in the background on phones or tablets.
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Spotify
Yes, we’re possibly looking at the most popular streaming platform , where we find two types of customers: free users, with advertising in their spaces, and subscription users . The latter number around 100 million worldwide , according to 2019 studies.
With these brief overviews, we hope you’ve learned a little more about what an platform is. If you have any questions and would like to learn more about these widely used services, we invite you to discover our where you can expand and deepen your knowledge. We look forward to seeing you!