Isu tinocherechedzawo kuti kushambadza
uko kunoratidzwa nenzira yemazuva ano munzvimbo yose yeInternet, inogona kutaridzika sebhanhire, meseji, mufananidzo, vhidhiyo, nezvimwewo. Munhu wese anoziva kuti chinangwa chekupedzisira chepurojekiti ipi zvayo tenga cell phone number list yekushambadzira ipurofiti. Uye kana, pakutanga, kushambadza kuchingoda kuwedzera kucherechedzwa kwemugadziri kana kuwana ruzivo rwekufonera, mhedzisiro yakafanana – kubvisa iyo yakanyanya bhenefiti kubva kuhurongwa hwakanyatsofungwa. Uye kuti uwane mibairo yakakura, iyo mari yekufambisa yekushambadzira inofanirwa kunge yakaenzana nekubudirira kwayo. Iyi ndiyo chaiyo musimboti wekushanda unogamuchirwa nemapurogiramu mazhinji akabatana anoshandisa chirongwa chekubhadhara senge CPL (PPL).
CPL – chii ichocho?
A pay-per-lead (CPL/PPL) imodhi yekufambisa mari umo mushambadzi anobhadharira ruzivo rwemunhu angangotenga. Chidimburiko chinomirira mutengo pamutungamiri. Iyo data inogona kuunganidzwa kuburikidza nekushandisa online uye akasiyana mibvunzo. Zvinoenderana nezvinodiwa nemutengi, mafomu akadaro data yebasa anofanira kuzadzwa neruzivo rwakawanda sezvinobvira. Ichi chirongwa chekubhadhara chinogamuchirwa kune muridzi wechigadzirwa, sezvo paine imwe vimbiso yemhedzisiro yakanaka kubva mukusimudzirwa.
Pane rimwe zita rePPL – chii? Inomirira mubhadharo wega wega – mubhadharo wechiito, uye iri izwi rinofanana nerepfungwa reCPL.
Zvinoonekwa zvakanakira zverudzi urwu rwekubhadhara:
- Mushambadziri anobhadhara chete mibairo chaiyo, nemari shoma uye yenguva mutengo;
- Ruzivo rwekutaurirana rwevanogona kutenga vanogona kushandiswa pakutsvaga kwekushambadzira;
- Kusavapo kwakakwana kwemakapu, mukuenzanisa nedzimwe nzira dzekubhadhara.
Munyika yemazuva ano, kukurumidza mienzaniso uye maitiro akanaka eseo pane network kusimudzira kwemusika wepamhepo kwakonzera kuwedzera kukurumbira Vatengesi vane ruzivo rwepamusoro vemakambani akabudirira, masangano asina purofiti uye kunyange zvimiro zvezvematongerwo enyika zvinonyatso shandisa mishandirapamwe yekushambadzira yakavakirwa pamuenzaniso weCPL. Izvi zvinovapa mukana wekuwedzera zvakanyanya nhamba yevateveri vavo kana vangangove vatengi.
Mhando yekubhadhara iyi, yakadai seCPL
inobvumira mabhangi, masangano echikwereti kana einishuwarenzi, uye masangano ekuenzanisira kutsvagaVashandisi vanozadza ongororo kana fomu vanove vanotungamira. Saizvozvowo, mushure meimwe nguva, mutungamiri wega wega anogona kuva mutengi chaiye. Kunyangwe izvi zvikasaitika, vanobatika vanogamuchirwa vanogona kugara vachishandiswa zvine pundutso kune zvimwe zvinangwa zvekushambadzira. Semuenzaniso, iyo data yakaunganidzwa panguva yeCPL mushandirapamwe inogona kushandiswa kugadzira zvinyorwa zvetsamba, zvirongwa zvemibairo, kana kunyoresa mumapoka akasiyana siyana.
Kubudirira kubva pakushandisa zvinotungamira kunowanzoitika
kana uchiita zvinotevera zvinzvimbo:
- Webhusaiti inofanirwa kuburitsa zvakananga zvechigadzirwa kana sevhisi, nemutengo wakajeka unoratidzwa.
- Nguva yekushandura inofanirwa kuverengerwa. Semuenzaniso, kana kufona kuri kutungamira, saka iwe zvechokwadi unofanirwa kuita yekufona yekutevera system. Kana ichi chiri chikumbiro, saka kontrakta uye mutengi vanofanirwa kukwanisa kuteedzera huwandu hwavo.
Chero bhizinesi rinogona kushandisa nzira yekubhadhara senge CPL, asi inoshanda zvakanyanya muzviitiko zvinotevera:
- Online store. Zvikumbiro zvinogona kutariswa zviri nyore. Nzira dzakajeka dzekukwezva vanotungamira
- Makambani ebasa. Makambani anopa masevhisi.
- Makambani ekufambisa. Madhipatimendi anotengesa chero mhando yematikiti.
- Masangano emari, mabhangi nemakambani einishuwarenzi.
- Masangano anoshanda muzvitoro nemabond market.
Ziva kuti pakusarudza nzira yekushambadzira, mushambadzi anofanira kutarisisa kune anotevera mapoinzi:
- Inguva yakawanda sei uye kushanda nesimba kunozodiwa kuronga uye kutarisa mushandirapamwe wekushambadzira?
- Ndeipi kushanda kweiyo yakasarudzwa modhi yakanangana nebhizinesi rako?
- Imarii yaunotarisira kushandisa pane iyi nzira yekushambadza?