Ziva kuti zviito zvinoitwa nemushandisi
zvinobatsira uye zvinogona kukamurwa kuita mapoka maviri:
- Boka rekutanga kubhadhara pane chiito ( PPL ). Mutengi akaunzwa newebhu webmaster anoita chero mhando yechiito inodiwa kumushambadzi pachake. Anokwanisa kunyoresa pawebhu resource, kudhawunirodha imwe chirongwa, kuzadza ruzivo rwemunhu, kunyorera, kufona, kurodha chigadzirwa, nezvimwe. Kune chero chiito chakadaro, webmaster anopiwa mubairo wemari wakapihwa nemushambadzi.
- Boka rechipiri nderokubhadhara data yebasa pakutengesa (PPS). Chete kana mushandisi asarudza nekutenga chigadzirwa ndipo iyo webmaster inogamuchira chikamu chekutengesa kana muripo wakafanotarwa.
Tinogona kugumisa kuti kuti tiwane purofiti yakakura, zvinodikanwa kuunza mutengi kune webhusaiti yemutengi munzira dzese uye kumuita kuti ade kuita chiito chaanoda (chinodiwa nemushambadzi). Izvi zvinogona kuitwa chete kana iwe uchiziva chaizvo kuti ndedzipi nzira dzinomanikidza vashandisi kutarisa kune iyi chaiyo webhu sosi.
Pane inonzi CPA CPO scheme, kureva, cheni yekutengesa iyo ine malink mana:
- Yekutanga chinongedzo ndeye CPO network. Iye anotarisisa kutevedzera mitemo pakati pekambani nemudiwa. Kazhinji, inomiririra trust seo musocial networks: inoshanda sei uye mienzaniso link, iyo ine mari yayo pachayo.
- Chechipiri chinongedzo mushambadzi (kana kambani). Anogamuchira traffic yakanangwa (iyo inoshandurwa kuva vatengi chaivo) ine mari shoma uye yenguva mutengo.
- Chechitatu chinongedzo ndiye mubatsiri (kana webmaster). Anokwevera vashandisi kune yekambani webhu sosi munzira dzese dzinobvira (achishandisa zvizere ruzivo rwake uye kugona kwake).
- Yechina yekubatanidza ndeye mushandisi (kana anogona kutenga). Anoshanyira webhusaiti yekambani nekutevera webmaster’s unique link. Zvadaro anoita zviito zvinodiwa, izvo mari yekubhadhara mari inoitwa.
Ziva kuti nenzira kwayo, munhu wese anobatsirwa
Iyo kambani inowana vatengi chaivo pasina kutambisa mari yakawedzerwa uye nguva pakushambadzira kusingabatsiri, kubhadhara chete kune chaiwo zviito. Mumwe wacho anogamuchira mubairo wemari yebasa rake, achiwana ruzivo uye ruzivo rwakakosha. Iyo CPO network, ichiita semurevereri, inowana mubereko wayo. Mutengi, anovawo mushandisi, anoodha uye anotenga zvinhu zvaanoda.
Isu tinokurudzira kuti titarise zvakanyanya nzira dzekuita mishandirapamwe yeCPO, nekuti kubudirira kwebhizinesi rese kuchaenderana navo. Anonyanya kufarirwa ndeaya:
- Kugovera chigadzirwa uchishandisa mawebhusaiti ekuongorora. Kazhinji, zviwanikwa zvewebhu zvakadaro zvinosanganisira ruzivo rwese rwunodiwa nezvezvinhu zvakashambadzirwa uye masevhisi, ongororo yevashandisi, zviyero uye yakazvimirira wongororo yevashanyi. Kazhinji, iyo yekuongorora inobatanidza kune peji yechigadzirwa pane webhusaiti. Muridzi wesaiti anogashira mari pese apo mutengi anoenda kune sosi yemushambadzi uye anotenga chigadzirwa.
- Kushandiswa kwekutengesa mawebhusaiti kana mapeji. Pano isu tiri kutaura nezve ese maviri-peji mawebhusaiti uye yakazara webhu zviwanikwa. Mapeji ekutengesa anozivisa vateereri nezvechigadzirwa kana sevhisi, nekudaro ichikurudzira kutenga kwayo. Kazhinji, vagadziri vepeji vanoedza kutsvaga kero yeemail yeangangoita mutengi. CPO mukushambadza inokutendera kuti udzore muenzi kune webhusaiti yemushambadzi, kwaanogona kutenga.
- Kushandisa injini yekutsvaga kukurudzira nekubhadhara-per-action. Pano, kushambadzira kwemukati kunoshandiswa;
- yekubhadhara. Mushambadzi anobhadhara chete nekuda kwekutendeuka kwemutengi.