To understand what business digitalization is, we must bear in mind that it is no longer simply a matter of implementing a series of technological tools in our business that allow us to optimize processes and become more efficient. At this time, it is no longer an option, even more so considering the current pandemic context, in which the emergence of COVID-19 has also led to a significant shift in this regard.
When we refer to the digitalization of companies, we are therefore referring to the redesign of the company’s business model, to reinventing an organization by making technology permeate all aspects of it , even leading to a paradigm shift in previously immutable issues such as workspaces, the physical presence of staff, work or the physical storage of information.
Business digitalization as an evolutionary process
Given the above, we can therefore agree that the digitalization of companies goes beyond installing two or three computers and creating social media profiles. We are talking about the evolutionary process that, just as society itself has done, companies must undertake in terms of services, mentality, and ways of working . Providing the company with the necessary thinking, platforms, and teams to do so, always putting people at the center of all actions.
Let’s now focus on the detail of referring to “people” and not exclusively “customers” when emphasizing the need to focus the company’s actions. This differentiation is due to the fact that digital businesses use technology to interact with people , whether external or internal. In this way, we will not only be changing the way the company relates to its customers, but also the way employees relate to the company that hires them (teleworking , for example).
Keys to business digitalization
Better late than never, and even if we’re already a little late, it’s never a bad time to get things right. Even so, we shouldn’t be fooled into thinking that everything will be a bed of roses, as the process can be especially complex for certain companies or sectors. Nevertheless, we must keep in mind a series of key points that will allow us to successfully achieve business digitalization :
- Dedication. The commitment of all company members, at all levels, must be clear and unequivocal. We are talking about a process of structural transformation, which may be considerable, and which may lead to changes that affect not only certain jobs but also the creation of new positions previously unknown in the company, related to digital communication, data processing, etc.
- Senior Management Involvement. Furthermore, not only would it be necessary to have the support of the highest levels of the company, but it would also be highly advisable for senior management to be involved in the process. This way, and since this is a bottom-up managers and employees will be greater, which will lead to greater chances of success.
- Agility. There are certain changes that must be slow, even deliberate. This isn’t the case. Our society is already digital, and therefore, the longer we wait to adapt our business to the reality around us, the greater the chance of failure we have.
- Commitment. Business digitalization is, in itself, a positive process for both the company and its employees. However, it also poses a risk that will require a strong commitment from both employers and employees to maintain the necessary cohesion , and attitude necessary for the necessary reinvention that the transformation the company will face will entail.
- Mindset. The digitalization of companies must go beyond the mere implementation of a multi-channel strategy; it must permeate work processes, the company’s own teams, and, of course, customer relations. It therefore requires more transparent and two-way management, as well as teamwork and the internalization of the new digital mindset by all involved.
At this point, you’re probably wondering if your company is ready to face digitalization or, on the other hand, if business digitalization could be the field in which to develop your professional future. Whichever you choose, we recommend you take a look at our . We’re sure you’ll gain a comprehensive strategic vision that will allow you to open the doors to business digitalization, while also keeping you abreast of new marketing trends. Are you going to miss it?