Rich materials are pieces like e-books, templates, and white papers, which contain more valuable and informative content than a blog post.
Producing rich materials is a great way to show that your company is an authority on a topic. After all, you have enough knowledge to speak about it in depth and educate the market.
But the greatest value of these materials is in their ability
to generate leads and increase your contact base.
Think with me: the more value a piece of content el-salvador phone number list offers, the more willing an audience is to overcome some barrier to obtaining it.
This barrier can be a registration form, for example, which will help you gain valuable insights about your leads, such as whether they already use a solution like yours or not. Think about this!
5. Interactive web pages
On the Internet, innovation is the golden rule, which means that more sophisticated and user-friendly content formats emerge from time to time. For now, the format that best fits this perspective is that of interactive content websites !
These consist of materials that offer an original and design the popup for mobile captivating experience to people browsing a website, since they can actively participate in the consumption of the content.
Whether it’s a quiz, calculator, infographic , or ebook , interactive web pages provide resources that users can click on to indicate their preferences.
An example is the LTV calculator we produced with Ion Interactive:
On the other hand, website administrators can understand the behavior indicated by the interactions in order to deliver to the user the exact information or offer that he or she needs. Different versions of the same page can even be displayed depending on the user who interacts with it.
Some of the advantages of interactive web pages are:
- longer time spent on the page, which positively influences SEO positioning ;
- more brand mentions and backlinks, as they are more interesting for users to share on their social networks and websites;
- valuable audience data, which can be used to develop more precise sales strategies;
- conversion rates 94% higher than static web pages, as shown by this study by Ion Interactive and Demand Metric;
- and many more.
In this comprehensive ebook you will understand in japan data detail how interactive content gives scale and power to a digital strategy:
6. E-mail
It is very important to say here that: email marketing is not dead! On the contrary, although it is discredited by many people, email is one of the channels with the highest ROI (return on investment) in a Content Marketing strategy.
Furthermore, according to the Radicati Group , worldwide email usage will reach 3 billion users by 2020. In other words, email is nowhere near dead.
Plus, it offers many advantages, such as predictable reach and low cost, since you only need one tool and one analyst to take the shots and it allows you to know exactly how many people received, opened and clicked on your message.
7. Others
But these are just a few channels you can use. There are companies that have successful strategies using other channels, such as SlideShare presentations, webinars, and even offline formats, such as magazines or newspapers.
Therefore, always stay informed about market developments and identify which new channels can be useful to your company in order to achieve good results and avoid falling into the trap of Shiny Object Syndrome.
Just because something is new and attracting attention doesn’t necessarily mean it will be positive for your content strategy. Make sure your persona is active, engaged, and able to generate relevant content for that channel.
The truth is, without planning and dedication, investing in any channel will be a waste of money!
How to manage a content marketing strategy
Many times I have seen spectacular business plans that did not work when executed.
He also understands that his execution must be open to small changes along the path towards the final objective.
This may seem complicated now, but I’m going to explain to you step by step how you should conduct your strategy starting with content production.