the process by which companies incorporate technologies into all areas of their operations, enabling them to continue enhancing their ability to compete in the market, which is essential in these times of constant change and dynamics that never remain static.
4 key questions for implementing digital transformation
From a more conceptual point of view and in a simple way, a digital transformation process must answer 4 questions
Why is transformation necessary?
Grow and sustain qatar email list is the mantra that every employee in the company must be clear about, especially starting with the.
Having a comprehensive digital strategy that cuts across all departments is essential support for businesses.
Who do we do the transformation for?
Who is the focus main causes of bad crm data of a company’s attention? The customer . Once defined, it’s essential to provide them with personalized experiences and make them feel part of the company.
In today’s information age, customers have a wealth of information about their purchasing options, and beyond the product itself, value can also make a difference.
It is necessary to develop a 360º vision, find the balance between the offline and online strategy and focus mainly on generating value for the customer in a natural way , generating quality content, reinforcing our values, ultimately earning their trust ( Inbound Marketing) .
Companies that personalize customer experiences see higher levels of engagement and improved customer retention. Technology , and with it, data , are our greatest allies.
Companies that know how to use data to deeply understand their customers, communicate with them, anticipate their needs, and ultimately offer them a superior experience will generate enormous competitive advantages.
The transformation is made by people , the company’s employees. It’s above all a change in attitude, internal culture, leadership, and organization—in short.
Fundamentally through 3 main channels:
- Optimizing our core business : leveraging both emerging and existing technologies to become more competitive, optimize and automate processes as much as possible, and develop products and services that are as tailored as possible to consumers. Process automation is, and increasingly will be, what differentiates leading companies. We must ensure that our business as usual is optimal. This is without forgetting cybersecurity, which is now becoming an even greater challenge.
It’s abou driving innovation within the company. This is a complex task that requires reinvention at many levels of the business.
It’s not possible to achieve transformation alone, looking only within our companies.
transformation in companies and businesses
Large companies, which have invested heavily to expand their borders, pose a significant risk to small and medium-sized businesses.
3 levers for digital transformation
transformation is a process of change that requires a new approach, mainly in three directions:
- Developing a new leadership style , one that’s inspiring and persevering, capable south africa business directory of progressing in the face of uncertainty and developing organizational resilience, as well as the passion and tenacity to confront the new context of disruption, social distancing, and continuous change we’re experiencing. They must be people with a strong capacity to adapt to change and critical thinking.