The starting point of the process is the person who emits or sends the message. To reach the receiver, the actors must share communication channels and codes. Generally, at some point, the sender becomes the receiver and vice versa.
Receiver A person who receives
the message voluntarily or involuntarily, that is, israel phone number list may actively participate or be an incidental actor. Depending on the case, he or she may receive messages and not respond, especially when he or she does not participate voluntarily.
Like the transmitter, its role is flexible, which allows it to alternate its position between receiver and transmitter.
Also known as language, it consists of a set of signs with which a certain message is transmitted. There are 2 types of linguistic codes:
- oral;
- written.
On the other hand, it is possible to find non-linguistic
visual codes, universally recognized signs, such as traffic signs
It is the content that the sender wants to deliver to the receiver through the appropriate use of codes or languages. In this way, the message is made up of a combination of ordered signs that transmit an idea, concept or information that is of interest or familiar to both the sender and the receiver.
Channel
The channel is the physical medium through which the message is transmitted. For example, in Inbound Marketing , we use social media, email, among other digital resources.
Noise
Noise is defined as signals that distort the original message sent by the sender to the receiver. As for the types of noise, we find:
- environmental;
- channel such as coverage failures;
- from the sender as the use of a code that the receiver cannot decode;
- of the message;
- from the receiver.
Although it is an element that should be avoided, it is essential to detect the source of noise in order to develop actions to reduce it as much as possible.
Feedback
Also known as feedback, the seventh element allows the sender to identify whether the message has reached the receiver appropriately , maintaining its integrity and promoting understanding.
Since communication is a two-way process , feedback makes it possible to discover whether messages are effective, present appropriate content, and can be correctly interpreted.
It is important to note that all elements are how much does billboard advertising cost in 2025? involved in the quality of the process, which provides a value that, depending on the situation, helps to optimize or distort communication.
What are the keys to effective communication?
Below we present 5 valuable tips to improve communication in your company :
Maintains a coherent speech
In order for the message to reach the receiver and for this actor to understand the content, it is essential that the sender maintains a firm stance.
That is, do not change your mind, modify your perspective or include new data before ensuring that the receiver has adequately decoded the message.
This is something we want to avoid, right? Therefore, prioritizing a standard position is an aspect that strongly impacts the reputation of the business.
Be objective and direct
For efficient communication, there is nothing better than using short, objective sentences that introduce and develop the topic in a clear and simple manner.
When we are objective and address the target of the communication directly, we increase the