In an increasingly complex market where new players are constantly emerging, it is necessary to implement more effective sales techniques . In this context, neurosales and the psychological sales techniques it uses emerge. The latest advances in neuroscience promise better results based on a deeper understanding of consumers’ brains.
What techniques do Neurosales use?
Sales techniques have evolved considerably, including new marketing trends such as neuromarketing. Neurosales is the application of scientific canada email list knowledge about consumer brain reactions to marketing, with the goal of attracting their attention, increasing their satisfaction, and, of course, boosting sales.
Neurosales techniques to understand consumer responses
- Eye-tracking
This neurosales technique, increasingly common in digital marketing , involves tracking consumers’ eye movements in real-life shopping scenarios. It is primarily used in online stores, although there are also small, lightweight eye-tracking devices that users wear seo for gyms: how to stand out while shopping in physical stores. Eye-tracking allows users to identify which areas of the store attract the most attention or whether consumers are reading the advertising, providing highly effective feedback for designing sales strategies.
- Facial coding
The most modern neuromarketing techniques allow for the interpretation of consumers’ facial expressions. It’s possible to “read” their faces more accurately and know when the consumer is smiling, angry, or showing another basic emotion. These signals are collected through a series of sensors placed on the face or through a camera that captures facial muscle movements. This information is very useful for determining the emotional reaction a product, offer, or advertisement is generating and deciding whether it’s on the right track or whether some changes are necessary.
Electroencephalogram and functional magnetic resonance imaging
These neuromarketing techniques allow for a more precise determination of brain response to specific products, offers, or advertisements. Reading the brain’s electromagnetic activity can indicate whether a consumer is attract, repulsed, or simply bored. Magnetic resonance imaging provides more specific information, indicating which areas of the trust review brain are activated. The National Cancer Institute of the United States, for example, applied this technique. To measure the impact of three advertisements and selected the one that. Generated the greatest activation in the medial prefrontal zone. Since this area is activat by personal change, which was one of the campaign’s objectives.