Do you want to increase your business’s sales? We’ll explain what cross-selling is and give you some examples to help you implement it successfully.
What is Cross-Selling?
One of the main goals of any business is to increase sales.
Cross-selling involves suggesting complementary products to the customer they’ve just kuwait email list purchased, with the goal of providing a more complete experience and increasing their purchase price. Unlike upselling, which involves offering a similar but more expensive product or service, cross-selling encourages the customer to continue the purchasing process by awakening the desire to purchase other products .
The advantages of cross-selling
- Increase sales , getting the customer to buy products or services that they had not initially considered.
- Optimize costs , because why study digital marketing? by selling more to each customer you save on attracting new customers.
- Build customer loyalty by providing a more complete and satisfying shopping experience.
- Increase the visibility of other products , especially those that have less output.
3 cross-selling techniques and examples
- Bundles with additional products or services . Bundles are an example of cross-selling, in which, in addition to the main product, other complementary services or products are added that provide value to the customer.
- Clustering. This cross-selling technique involves presenting a complementary product in a space close to the main product to attract the customer’s attention. It’s a common strategy among online fashion retailers, where they south africa business directory suggest all the items that make up the look.
- Association. This involves suggesting a related product based on customers’ preferences and interests, gathered while they’re shopping. When this data isn’t available, social proof is used by recommending related products that other customers have purchased alongside the main product. An example is Amazon’s “Other customers also bought” recommendations.
If you want to further your knowledge of cross-selling and other marketing techniques, our Master’s in Marketing and Commercial Management, offered in is a perfect fit. It includes an e-commerce module and another focused on market research and neuromarketing, so you can better understand