Sales techniques have evolved considerably, including new such as neuromarketing. Neurosales is the application of scientific knowledge about consumer brain korea email list reactions to marketing, with the goal of attracting their attention, increasing their satisfaction, and, of course, boosting sales.
Neurosales techniques to understand consumer responses
This neurosales technique, increasingly common in involves tracking consumers’ eye movements in real-life shopping scenarios. It is primarily used in focus on your client online stores, although there are also small, lightweight eye-tracking devices that users wear while shopping in physical stores. Eye-tracking allows users to identify which areas of the store attract the most attention or whether consumers are reading the advertising, providing highly effective feedback for designing sales strategies.
- Facial coding
The most modern neuromarketing techniques allow for the interpretation of consumers’ facial expressions. It’s possible to “read” their faces more accurately and know when the consumer is smiling, angry, or showing another basic emotion. This information is very useful for determining the emotional reaction a product, offer, or advertisement is generating and deciding whether it’s on the right track or whether some changes are necessary.
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Electroencephalogram and functional magnetic resonance imaging
These neuromarketing techniques allow for a more precise determination of brain response to specific products, offers, or advertisements.
If you want to south africa business directory delve deeper into Neurosales, you can choose between our in Mallorca. All of these master’s degrees include marketing modules that will help you design more effective sales strategies and reach your future clients using the most innovative Neurosales techniques in the sector. Alternatively, for a more specialized two-month study of Neurosales techniques, we recommend the Executive Program in Neurosales and Negotiation Skills, offered in Mallorca. Improve your knowledge at ESERP Business School!