The report is a process in which you measure progress, prove the value of the work put in, and at the same time identify steps that can lead to improv marketing performance and achievement of set goals. It is an integral part of marketing activities , and yet some agencies, freelancers and clients take a completely indifferent attitude towards it. Thanks to reporting, however, you will have a clear overview of whether you are investing money correctly and whether your marketing is working.
What to think about before you start reporting?
A quality report always starts with setting goals . Their basi uk whatsapp number data premise must always be clear measurability. A typical example can be, for example, traffic to a content section, the number of visits from social networks, conversions or sales. You can also get a little help regarding goals in our next article on inbound marketing . One or more track metrics must always be assign to each goal .
Tip from the Beehive : If you use several tools for evaluatio counterintuitive things i’ve learn about investing in lego over the past 18 months n, coordinate the measurement technique and calculation methods. It is not possible to compare the results of the same metrics of different tools. It is ideal to measure as many things as possible with one tool, for exampl resource data e Google Analytics.
Tips for reporting – what to stick to:
Clarify the form – for internal purposes, a table where you set the highlighting of the minimum and maximum values using conditional formatting may be sufficient.
Reporting frequency – right from the start, set how often you will report. For internal purposes, some metrics can also be track on a daily or weekly basis if, for example, you are monitoring the performance of PPC campaigns or social networks. For SEO, an evaluation on a monthly basis is sufficient, as there the progress would not be so noticeable if it were monitor every day.