Each product category has its own characteristics, and sometimes there are so many of these categories and different characteristics that it is better not to generalize, but to create a filter for each category (for example: mascara, eyeshadow, lipstick, anti-aging cream, etc.). For example, on the mascara page, filter only by characteristics related to mascara.
Example of individual filtering on the siteMaybelline:
8 Pop-up product card
To make it easier to navigate your site, eliminate the need for the user to go to a separate product page each time.
Create a mini-card version with product information, placing key conversion elements on it – from a high-quality photo and description to a call-to-action button.
Example of a pop-up product card on a websiteYSL:
9 Complex Innovations Made Easy
If you read a brochure of some cosmetic company, you might think that they sell real magic in their flasks. Carry this message not only in your printed activities, but also on your website, telling about your technologies and innovations. Just do it in a simple form, without scattering thousands of symbols, but in the most accessible language, telling the client why it is worth choosing you.
An example of available information about technologies on the siteBiocon:
10 Stylized Slider
Many people use a slider to show information south africa telegram data about their new products and best offers. But in the case of a beauty theme, this slider should be incredibly beautiful and stylish. Down to the smallest details. Such as, for example, the elements for switching banners in the slider.
An example of stylized switching of slider banners on the Giorgio Armani website:
An example of a non-standard slider on a websiteGarnier:
11 Pop-up with detailed argumentation
By offering your site visitors a discount on their first purchase or a subscription to promotions, you will provide several compelling arguments database d in favor of filling out pop-up forms.
An example of argumentation in a pop-up fromLancome:
12 Bonuses for online purchases
If you have both offline and online sales offices, encourage your website visitors to buy online by offering them special promotions that they won’t find anywhere else.
An example of motivation for purchases through the site fromAvon:
13 Filter by need
Let’s say the client doesn’t know what exactly he needs, how can he find the right product? Offer him to choose a cosmetic product depending on the problem the person is facing, be it wrinkles, dark circles under the eyes or short eyelashes.
Example of a filter by need on the siteGarnier:
14 Maximum advanced filtering
The choice of cosmetics requires an individual approach, but the site does not provide the opportunity to take the client by the hand and help do companies outsource their content? make the right choice. Therefore, the most extended filtering by assortment can partially solve this problem and help a person choose exactly the product that suits him.
Example of advanced filtering in an online storeMakeup.