Kwimeko yedijithali yanamhlanje enokhuphiswano oluphezulu, ukuzuza ukubonakala okuphezulu kumaphepha eziphumo zenjini yokukhangela (SERPs) kubaluleke kakhulu kwimpumelelo yalo naliphi na ilinge le-intanethi. I-Engine Engine Optimization (SEO) yiyona nto iqhubayo emva koku kubonakala, kwaye ngelixa libandakanya amaqhinga kunye nezicwangciso ezahlukeneyo, ukuyila kwewebhusayithi yakho kudlala indima ephambili. Kwesi sikhokelo sibanzi kwi-Apex Pro Media, inkokeli esekwe Iindlela zokuSebenza eziNgcono eBirmingham kuyilo lwewebhu kunye nokuthengisa idijithali, siya kuphonononga amacebo abalulekileyo okudala uyilo lwewebhusayithi ye-SEO enobuhlobo enokuqhubela phambili indawo yakho kumanqanaba angcono kunye nempumelelo enkulu kwi-intanethi.
I-Mobile Responsiveness Revolution
Ukonyuka kwezixhobo eziphathwayo kuye kwalungisa ubume bedijithali, nto leyo ebangela ukuba uGoogle abeke phambili isalathiso seselula. Ngokwenyani, oku kuthetha ukuba uGoogle ngokuyintloko usebenzisa inguqulelo yeselula yewebhusayithi yakho ukuze ibekwe kwinqanaba kunye nesalathiso. Uyilo oluphendulayo oluphathwayo, ke ngoko, alusakhethi kodwa luyimfuneko.
Iwebhusayithi ephendula ngeselula ilungelelanisa uyilo, imifanekiso, kunye nomxholo wayo ukuze ilungele ubungakanani besikrini kunye nesisombululo sesixhobo esisetyenziswayo, nokuba yi-smartphone, ithebhulethi, okanye ikhompyuter yedesktop. Oku kuziqhelanisa kuqinisekisa ukuba abasebenzisi banamava angenamthungo kwaye ayonwabisayo, eyona nto ibalulekileyo kwi-SEO kunye nokubandakanyeka komsebenzisi.
Ukubaluleka kokuHamba ngeNtuitive
Ukuzulazula okusebenziseka lula akukona nje ukunceda iindwendwe zifumane indlela yazo kwindawo yakho – ikwayinto esisiseko ye-SEO. Xa abasebenzisi bekwazi ukuzulazula kwiwebhusayithi yakho ngokulula kwaye bafumane ulwazi abalufunayo, kunciphisa amaxabiso e-bounce kwaye kwandisa ixesha abasebenzisi abalichitha kwindawo yakho. Ii-injini zokukhangela zithatha ezi zibonakaliso zokuziphatha komsebenzisi xa zimisela umgangatho.
Ukwandisa ukukhangela, gcina ulwakhiwo lwemenyu olucacileyo nolucwangcisiweyo. Amaphepha anxulumene neqela kunye neemveliso phantsi kweendidi ezifanelekileyo kunye nezicandelwana. Qinisekisa ukuba izinto zemenyu zicwangciswe ngokufanelekileyo kwaye abasebenzisi banokufikelela kuwo onke amaphepha abalulekileyo ngocofa nje okumbalwa.
Isantya, imfuneko yesantya
Isantya sokulayishwa kwephepha sesinye isici esibalulekileyo somgangatho kunye nomdlali ophambili ekwanelisekeni komsebenzisi. Ukulayishwa kancinane kwamaphepha kunokukhokelela kumazinga aphezulu e-bounce kunye nomgangatho ophantsi we-injini yokukhangela. Enyanisweni, uphando lubonise idatha yaphesheya ukuba kunye nokulibaziseka kwesibini kwixesha lokulayisha iphepha kunokukhokelela ekwehleni okukhulu kumazinga okuguqulwa.
Ukwandisa ukusebenza kwewebhusayithi yakho kunye nokuphucula amaxesha okulayisha, qwalasela oku kulandelayo:
Cinezela imifanekiso: Imifanekiso emikhulu inokucothisa kakhulu iwebhusayithi yakho. Sebenzisa ubuchule bokucinezela umfanekiso ukunciphisa ubungakanani beefayile ngaphandle kokuncama umgangatho.
Ukufakwa kweekhowudi okusebenzayo:
Ikhowudi ecocekileyo nesebenzayo inciphisa izikripthi ezingafunekiyo kunye nezixhobo, ezinokukhawulezisa unikezelo lwesiza sakho.
Uthungelwano lokuhanjiswa komxholo (CDNs): Ii-CDNs zisasaza umxholo wewebhusayithi kwiiseva ezininzi kwihlabathi liphela, ziqinisekisa ukuba abasebenzisi bafikelela kwindawo yakho ukusuka kumncedisi okufutshane nendawo yabo, ukunciphisa ukubambezeleka.
Ukwenza ii-URL ze-SEO-Friendly
I-URL eyakhiwe kakuhle ayisebenzisi kuphela umsebenzisi kodwa i-SEO-friendly. Xa ii-injini zokukhangela zirhubuluza indawo yakho, ziqwalasela ubume be-URL ukuqonda umxholo wephepha. I-URL elungele i-SEO kufuneka ibe:
Inkcazo: Cacisa ngokucacileyo umxholo wephepha.
Ngokufutshane: Gcina ii-URL zimfutshane kangangoko ngaphandle kokuncama ingcaciso.
I-Keyword-rich-rich: Bandakanya amagama angundoqo afanelekileyo xa kufanelekile.
Iqhagamshela: indlela yokuyila isicwangciso sentengiso ye-chatbot Sebenzisa iqhagamshela ukwahlula amagama kwii-URL ukuze afundeke ngcono kunye nokuqondwa kwe-injini yokukhangela.
Lungiselela iMifanekiso ye-SEO
Imifanekiso inokwandisa umtsalane obonakalayo wewebhusayithi yakho kwaye ibandakanye iindwendwe ngokufanelekileyo. Nangona kunjalo, banokuchaphazela ukusebenza kwendawo yakho ukuba ayilungiswanga ngokuchanekileyo. Ukuqinisekisa ukuba imifanekiso inegalelo elihle kwimizamo yakho ye-SEO:
Cinezela imifanekiso:
Imifanekiso ecinezelweyo ilayisha ngokukhawuleza ngaphandle kokuthomalalisa umgangatho. Sebenzisa izixhobo zokucinezela umfanekiso ukunciphisa ubungakanani beefayile.
Sebenzisa isicatshulwa esichazayo se-alt: Isicatshulwa esingesinye (isicatshulwa se-alt) sinikeza inkcazo yombhalo womfanekiso, idatha yecrawler okwenza ukuba ufikeleleke kubasebenzisi abangaboni kakuhle kunye nokuncedisa iinjini zokukhangela ekuqondeni umxholo womfanekiso.
Amagama eefayile zemifanekiso: Qamba kwakhona iifayile zemifanekiso ukubandakanya amagama angundoqo afanelekileyo, uphucula ixabiso labo le-SEO.
Umxholo oPhezulu: I-SEO Bedrock
Umxholo uhlala uyinkosi kwihlabathi le-SEO. Umgangatho ophezulu, ofanelekileyo, kunye nomxholo oxabisekileyo ubalulekile ekutsaleni nasekugcineni iindwendwe. Ukuhlaziya rhoqo kunye nokongeza umxholo omtsha akugcini nje ukugcina abaphulaphuli bakho bebandakanyeka kodwa kunye nemiqondiso kwiinjini zokukhangela ukuba indawo yakho iyasebenza kwaye inegunya.
Nantsi eminye imiba ephambili yokwenza umxholo wakho:
Uphando lwegama elingundoqo: Chonga amagama abalulekileyo kunye namabinzana ahambelana neshishini lakho kunye nabaphulaphuli ekujoliswe kubo. Faka la magama angundoqo ngokwemvelo kumxholo wakho.
Ubume bomxholo: Lungiselela umxholo wakho ngezihloko (H1, H2, H3, njl.) ukuze wenze i-hierarchy enengqiqo. Esi sakhiwo siphucula ukufunda kunye ne-SEO.
Izihloko ezibandakanyekayo kunye neenkcazo zemeta: Ubuchule bezihloko ezinyanzelisayo kunye neenkcazo zemeta ezihenda abasebenzisi ukuba bacofe kwiziphumo zophando kwiwebhusayithi yakho.
Ubuninzi begama elingundoqo:
Gcina ubuninzi begama elingundoqo lendalo kumxholo wakho. Gwema ukugxilwa kwegama elingundoqo, elinokukhokelela kwizohlwayo ezivela kwiinjini zokukhangela.
Ukusetyenziswa kwemultimedia: Phucula umxholo wakho ngezinto zemultimedia njengemifanekiso, iividiyo, kunye ne-infographics. I-Multimedia ayigcini nje ukwenza umxholo ubandakanyeke ngakumbi kodwa unokuphucula i-SEO.