Surely if you have a company or business you are wondering how to strengthen the bond with your target market and increase the conversation on your Social Networks . In this summary of the fabulous Seminar given by Sofía Rey, Coordinator of Content and Strategic Analysis at TopicFlower , you will learn to detect which topics work best in your community and then focus on them and create interesting content for it.
Why is it so important to chat on social media?
Chatting is not the same as posting. When chatting, the expectation is that the audience or followers will react to the content, and that they will truly connect with the brand.
Markets, like interpersonal relationships, are created and grow through conversation . So if your brand doesn’t engage in conversation, it will gradually be eliminated from the market. Today, the key to marketing is no longer the medium, but rather relationships.
People who connect to their social networks are looking for entertainment, so make sure your brand participates in a fun and entertaining way, but above all, in a human way.
Through the data you can collect from interaction, you will be able to updated 2024 mobile phone number data better understand your community and their interests . This is key to making sound strategic decisions, generating valuable content and improving engagement on social networks .
Based on them, you will not only be able to segment your audience according to their characteristics, but also based on reviews and recommendations that people make about your products, you will be able to improve them and grow as a company.
3 pillars to increase engagement on social networks
On Social Media, brands share knowledge and tell their followers what they do, generating a reciprocal exchange with them. It is very important to distinguish three fundamental pillars on which brands build their communication strategy:
Community: This involves generating conversation. To do this, make sure your . A brand singapore data talks about topics of interest to your community. Look for content that your followers can relate to. This content doesn’t have to be sales-oriented, on the contrary, it’s intended to entertain.
Marketing: These are publications that seek conversion by telling what the brand offers, what its products or services and promotions are.
Institutional: Position the brand in the minds of prospects and have meetings or reschedule them consumers by telling them “who you are,” your characteristics, values, and the history of your company. This is very important so that the community feels identified with your brand.