An interesting story of brand loyalty: one day the bar received a one-star review on TripAdvisor. The reviewer said they were happy with their visit in general – with great service and wine – but there was a dog in the bar, which seemed unfair considering that the dog was 3 tables away from the customer and that it’s a dog-friendly bar (as most are in the suburbs).
However this does happen to businesses from
A time to time and we replied to the review. Back at the bar, some regular customers noticed the review and decided to add their own—all 5 stars. Three days later, the review was removed. This brought our average rating up as a result, which also improved our ranking within TripAdvisor.
This really brought home that not only can a disproportionately negative bahrain telegram data review have real consequences for a business and its owners, but also showed how brand loyalty counts for so much.
By nurturing and maintaining a relationship with your audience, people will talk about you online and offline.
Be mindful of niche trends
Remember NFTs? Non-Fungible Tokens are a form of digital asset all powered by the blockchain and were extremely popular during 2020-2022. You may have seen a couple of them, including Bored Ape Yacht Club—a generative NFT collection—or a single NFT by Beeple sold for $69.3m.
During its increased popularity, I co-founded an NFT Build a strong marketing agency. One SEO tactic I used was to utilize my existing agency and create a landing page there to sell the service, using the site’s existing relevance and authority. As a result we began ranking quicker than any other agency was attempting to, whilst also using our newly data noticeable subscription form in the footer and built site to do the same. Building something from the ground up is a long process but is still worth it, as even the new agency’s site ranked independently and earned its own authority.
Avoid putting all your eggs in one trendy basket
Whilst the NFT marketing agency gave me a lot of invaluable experience and garnered new connections, the trend—and therefore the business—didn’t last.
This experience highlighted the limitations of niche trends for me. It was a great learning experience, but it taught me that trends are usually not a solid foundation for any long-term goals you might have. Whilst it’s great to go “all in” on a new venture, ensure that your current one is supported enough or balance both until one gets to a position you make yourself redundant in the other.
Get experimenting!
I hope this post helps nudge you to explore beyond business as egypt data usual. After all, the best way to enhance your SEO and other professional skills is by experimenting!