To keep your customers coming back, you need to develop relationships with them, for example, by offering a system of cumulative points or bonuses for future purchases. You can even create a closed club, which includes only your customers, and who receive constant rewards for their loyalty to you.
An example of a loyalty program in the form of a closed club from Watsons:
18 Multifunctional feedback block
In the case when you need to display on the site the possibilities of contacting you not only for clients, but also for distributors and even potential employees, you can create a multifunctional feedback block, where each visitor will choose exactly what he needs.
An example of such a block with contactsParis presents:
19 Benefits in the first screen
Create a separate block with gifts and promotions on the main page of the site, urging to make profitable purchases right now. Such blocks are especially relevant during holidays, for example, New Year.
An example of an engaging offer for the New Year holidays fromLancome:
6 Blog as a glossy magazine
If you have already decided to start a blog on sweden telegram data the site, I recommend working on it not only in terms of the content of the articles, but also the design. Let your blog become an excellent replacement for all the women’s gloss. And there is an exorbitant amount of topics for articles in the beauty sphere.
Example of blog design on the websiteLancome:
20 Instructions for using the mobile application
A mobile app is database d indispensable for those “beauty sellers” who work with clients directly, and not through sales offices – for example, Avon, Oriflame, etc. But you still need to explain to clients how to place orders through this app. Therefore, it would be a good idea to post instructions on how to use your app on the website.
Example of instructions on the websiteAvon:
That’s all for today, next Thursday we’ll talk about 20 features that can be implemented on a sports-themed website.
15 Visualizations of a series of cosmetic products
In order to dilute the photographs and texts, you can schematically indicate for what purpose each of the preparations included in the care complex should be used.
An example of the implementation of visualization of the properties of a cosmetic series:
Usually, if there are subscription offers in the footer, they are very unnoticeable, as if for the sake of appearance, and not for conversion. But in order for it to be filled out, the form must be noticeable. For example, like this:
4 Instagram feed of user photos
For beauty, Instagram is a must-have social network. Moreover, using user content, where customers boast about their transformation after what are the main goals and challenges of content marketing for businesses? using your cosmetics, can be even more effective than broadcasting information about your products.
An example of an Instagram feed with photos from clients on the websiteMaybelline.